{"id":62633,"date":"2025-07-04T12:42:27","date_gmt":"2025-07-04T09:42:27","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=62633"},"modified":"2025-07-04T13:12:48","modified_gmt":"2025-07-04T10:12:48","slug":"rem702-real-estate-marketing-and-sales","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/el\/courses\/rem702-real-estate-marketing-and-sales\/","title":{"rendered":"REM702 - \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 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This course's objective is to provide students with advanced knowledge and practical skills in effective marketing and selling real estate properties. The course explores contemporary marketing strategies, market analysis, and sales techniques tailored to the real estate sector."],"_course_unit_objectives":["field_63f606bd0ec15"],"Course_Unit_Objectives_new":["#"],"_Course_Unit_Objectives_new":["field_664c5c2365623"],"Learning_Outcomes_select":["Learning Outcomes"],"_Learning_Outcomes_select":["field_63f607e69bd76"],"c_learning_outcomes_description":["<ol>\r\n \t<li>Select the appropriate marketing concept and research design for conducting market analysis and apply the results to solve marketing issues and improve competitiveness.<\/li>\r\n \t<li>Develop and apply analytic tools that increase response rates, reduce biases and provide useful information for the decision-making process in omnichannel environments.<\/li>\r\n \t<li>Determine market positioning, value offerings and competitive advantage and formulate sustainable analog and digital marketing strategy, communication means and monetization models.<\/li>\r\n \t<li>Collect, analyze, and interpret analytical data using digital tools and appropriate quantitative and qualitative methods.<\/li>\r\n \t<li>Apply tools and concepts associated with strategic marketing analysis in case studies and real-life situations.<\/li>\r\n \t<li>Conceptualize and prepare strategic marketing plans<\/li>\r\n<\/ol>"],"_c_learning_outcomes_description":["field_63f607f99bd77"],"c_mode_of_delivery":["Mode of Delivery"],"_c_mode_of_delivery":["field_6447c76184617"],"Select_mode_of_delivery_language":["Face to Face"],"_Select_mode_of_delivery_language":["field_66546dc27e3f7"],"select_from_Prerequisites_language":["Prerequisites"],"_select_from_Prerequisites_language":["field_6447c76c84618"],"Prerequisites":["None"],"_Prerequisites":["field_664a8078df416"],"Course_Content":["Course Content"],"_Course_Content":["field_664892bc7a322"],"add_course_content":["<ol>\r\n \t<li>Real estate market analysis<\/li>\r\n \t<li>Real estate marketing strategies<\/li>\r\n \t<li>Sales techniques in real estate<\/li>\r\n \t<li>Consumer behavior in real estate<\/li>\r\n \t<li>Legal and ethical considerations<\/li>\r\n \t<li>How to Purchase and Sell Property digitally<\/li>\r\n<\/ol>"],"_add_course_content":["field_664a842c9b2b8"],"Features":["Course Features"],"_Features":["field_664a88b548af2"],"add_course_feautres":["<strong>Planned learning activities and teaching methods<\/strong>\r\nLectures; in-class discussion and debates; in-class exercises; problem sets; team work; videos, case studies, team presentations, interactive online learning via Moodle (quizzes, assignments, forums)\r\n\r\n<strong>Assessment methods and criteria<\/strong>\r\n20% Class participation (including written class quizzes) and problem sets\r\n30% Group Assignment (presentation and paper 2.000 max words)\r\n50% Final Exam (2 hours) or Research paper\/Case study 10.000 max words"],"_add_course_feautres":["field_664a89441aacf"],"c_truefalse":["1"],"_c_truefalse":["field_6447c80f84619"],"read_choice_lang":["Readings"],"_read_choice_lang":["field_664a8c0bc9898"],"c_readings_0_c_readings_1st_row":["<strong>Main Textbook:<\/strong>\r\nGrover, Chris J. Sales and marketing 101 for real estate professionals.\r\nDearborn Real Estate Education, 4th Edition 2021.\r\n\r\nNick Tsai, The Digital Real Estate Marketing Playbook\r\nKindle Scribe 2022\r\n\r\n<strong>Optional textbooks:<\/strong>\r\nKotler, P., Pfoertsch, W. and Sponholz, U. (2020). H2H Marketing \u2013 The Genesis of Human-to-Human Marketing. Springer New York.\r\n\r\n&nbsp;"],"_c_readings_0_c_readings_1st_row":["field_6447d03051789"],"c_readings_0_c_readings_2st_row":["<strong>Articles<\/strong>\r\nNikiforou, P., Dimopoulos, T., &amp; Sivitanides, P. (2022). Identifying how the time on the market affects the selling price: a case study of residential properties in Paphos (Cyprus) urban area. Journal of European Real Estate Research, 15(3), 368-386.\r\n\r\nAlola, A. A., Asongu, S. A., &amp; Alola, U. V. (2020). House prices and tourism development in Cyprus: A contemporary perspective. Journal of Public Affairs, 20(2), e2035.\r\n\r\nKatafygiotou, M., Protopapas, P., &amp; Dimopoulos, T. (2023). How Sustainable Design and Awareness May Affect the Real Estate Market. Sustainability, 15(23), 16425.\r\n\r\n<strong>Journals<\/strong>:\r\nReal Estate Economics\r\nJournal of Real Estate Finance &amp; Economics\r\nJournal of Real Estate Research\r\nJournal of Real Estate Portfolio Management\r\nReal Estate - MDPI Journal\r\nThe Journal of Real Estate Research - JSTOR\r\nJournal of Real Estate Research - Taylor &amp; Francis Online\r\n\r\n<strong>Online sources:<\/strong>\r\nReal Estate Marketing Tools To Pick\r\nhttps:\/\/www.janbaskdigitaldesign.com\/blogs\/best-real-estate-marketing-tools\/\r\nhttps:\/\/blog.paperturn.com\/blog\/top-real-estate-marketing-tools"],"_c_readings_0_c_readings_2st_row":["field_6447d0425178a"],"c_readings":["1"],"_c_readings":["field_6447d00351788"],"feature_image_program":[""],"_feature_image_program":["field_668bbb4805cdb"],"return_to_the_program":["<a href=\"https:\/\/www.uol.ac.cy\/en\/program\/msc-in-real-estate\/\">Return to the program<\/a>"],"_return_to_the_program":["field_668ff14d984ef"],"_eael_post_view_count":["3857"],"_wp_page_template":["default"],"_seopress_redirections_type":["301"],"_seopress_redirections_logged_status":["both"],"_seopress_analysis_target_kw":[""],"site-sidebar-layout":["default"],"site-content-style":["default"],"site-sidebar-style":["default"],"astra-migrate-meta-layouts":["set"],"_uag_css_file_name":["uag-css-62633.css"],"_oembed_65d5197e6b9e8d59235409c46bca5f74":["{{unknown}}"],"_oembed_ba36887db87a7d23a29cb0451b41a0d7":["{{unknown}}"],"_elementor_page_assets":["a:0:{}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:1:{i:0;s:11:\"core\/search\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775563736\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"p.efstathiou@uol.ac.cy","author_link":"https:\/\/www.uol.ac.cy\/el\/author\/"},"uagb_comment_info":0,"uagb_excerpt":null,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses\/62633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/types\/courses"}],"version-history":[{"count":0,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses\/62633\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media?parent=62633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}