{"id":6451,"date":"2023-05-31T12:18:11","date_gmt":"2023-05-31T09:18:11","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=6451"},"modified":"2024-10-17T14:27:32","modified_gmt":"2024-10-17T11:27:32","slug":"mb610-stratigiki-diacheirisi-marketingk","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/el\/courses\/mb610-strategic-marketing-management\/","title":{"rendered":"MB610 - \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 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and competition.<\/li>\r\n \t<li>Effectively apply basic and advanced tools of marketing management.<\/li>\r\n \t<li>Practice segmentation and targeting of consumer markets and positioning of a product\/service in relation to competition.<\/li>\r\n \t<li>Discuss and evaluate product, pricing, promotion, distribution, people, physical evidence and process strategies.<\/li>\r\n \t<li>Develop a comprehensive strategic marketing plan for a product\/service.<\/li>\r\n<\/ul>"],"_c_learning_outcomes_description":["field_63f607f99bd77"],"c_mode_of_delivery":["Mode of Delivery"],"_c_mode_of_delivery":["field_6447c76184617"],"c_prerequisites":["None"],"_c_prerequisites":["field_6447c76c84618"],"c_course_content":["1. Defining marketing for the new realities\r\n2. Creating long-term loyalty relationships\r\n3. Analyzing consumer markets\r\n4. Identifying market segments and targets\r\n5. Developing a positioning strategy\r\n6. Strategy to Practice: Product &amp; Service (People, Process, Physical Evidence)\r\n7. Strategy to Practice: Pricing\r\n8. Strategy to Practice: Distribution\r\n9. Strategy to Practice: Promotion &amp; IMC\r\n10. Developing marketing strategies and plans"],"_c_course_content":["field_63f608209bd78"],"c_truefalse":["0"],"_c_truefalse":["field_6447c80f84619"],"c_readings_0_c_readings_1st_row":["<strong>Textbooks:<\/strong>\r\nKotler, P., Keller, K.L (2016), Marketing Management, 15 ed., Pearson Education, Inc., Upper Saddle River, New Jersey.\r\n\r\nHooley, G., Piercy, N., Nicoulaud, B. &amp; Rudd, J. (2017). Marketing Strategy and Competitive Positioning (6th Ed.). Harlow: Pearson"],"_c_readings_0_c_readings_1st_row":["field_6447d03051789"],"c_readings_0_c_readings_2st_row":["<strong>Additional Material:<\/strong>\r\nIntroduction to Marketing at Coursera, by Wharton professors.\r\n\r\nThe Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell.\r\n\r\nConsumer Behavior: Buying, Having, and Being, 13th ed., by Michael Solomon.\r\n\r\nThe New Rules of Marketing and PR: How to Use Social Media, Online Videos, Mobile App,\r\n\r\nBiogs, New Releases &amp; Viral Marketing to Reach Buyers Directly, (2015), by David Scott.\r\n\r\nServices Marketing, 6th ed., (2012) by Valerie Zeithalm.\r\n\r\nMarketing Research: An Applied Orientation, (2015), by Naresh Malhotra.\r\n\r\nThank You\/or Being Late, (2016), by Thomas Friedman.\r\n\r\nUnlabel: Selling You without Selling Out, (2016), by Marc Ecko.\r\n\r\nHBR's 10 Must Reads on Strategic Marketing, Clayton Christensen Marketing Plan: template and Example, Alex Genadinik\r\n\r\nThe 1-Page Marketing Plan"],"_c_readings_0_c_readings_2st_row":["field_6447d0425178a"],"c_readings":["1"],"_c_readings":["field_6447d00351788"],"_seopress_redirections_type":["301"],"_seopress_redirections_logged_status":["both"],"site-sidebar-layout":["default"],"site-content-layout":["default"],"theme-transparent-header-meta":["default"],"_seopress_analysis_target_kw":[""],"_eael_post_view_count":["2391"],"classic-editor-remember":["classic-editor"],"_wp_page_template":["default"],"English_Course":["a:1:{i:0;s:7:\"English\";}"],"_English_Course":["field_664a7ab2b54a8"],"greek_course":[""],"_greek_course":["field_664afc80bfc9b"],"yesno":["1"],"_yesno":["field_6648f406b6def"],"core_en_and_gr":["Core Course"],"_core_en_and_gr":["field_664c54e2559a3"],"Teacher\u2019s_name":["#"],"_Teacher\u2019s_name":["field_6647979a4a918"],"Course_Unit_Objectives_new":["#"],"_Course_Unit_Objectives_new":["field_664c5c2365623"],"Learning_Outcomes_select":["Learning Outcomes"],"_Learning_Outcomes_select":["field_63f607e69bd76"],"Select_mode_of_delivery_language":["Face to Face"],"_Select_mode_of_delivery_language":["field_66546dc27e3f7"],"select_from_Prerequisites_language":["Prerequisites"],"_select_from_Prerequisites_language":["field_6447c76c84618"],"Prerequisites":["None"],"_Prerequisites":["field_664a8078df416"],"Course_Content":["Course Content"],"_Course_Content":["field_664892bc7a322"],"add_course_content":[""],"_add_course_content":["field_664a842c9b2b8"],"Features":["Course Features"],"_Features":["field_664a88b548af2"],"add_course_feautres":["<strong>Planned learning activities and teaching methods<\/strong>\r\nLectures; 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