{"id":6457,"date":"2023-05-31T12:48:29","date_gmt":"2023-05-31T09:48:29","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=6457"},"modified":"2024-10-17T13:35:59","modified_gmt":"2024-10-17T10:35:59","slug":"mb791-efarmosmeni-epicheirimatiki-erevnitiki-ergasia-i","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/el\/courses\/mb791-applied-business-research-project-i\/","title":{"rendered":"MB791 - \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 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competitive advantage and formulate strategy.<\/li>\r\n \t<li>Collect, analyze, and interpret empirical data using appropriate quantitative and qualitative methods.<\/li>\r\n \t<li>Apply tools and concepts associated with strategic analysis in real life situations.<\/li>\r\n \t<li>Effectively integrate knowledge and skills acquired throughout the programme.<\/li>\r\n<\/ul>"],"_c_learning_outcomes_description":["field_63f607f99bd77"],"c_mode_of_delivery":["Mode of Delivery"],"_c_mode_of_delivery":["field_6447c76184617"],"c_prerequisites":["60 ECTS"],"_c_prerequisites":["field_6447c76c84618"],"c_course_content":["<ol>\r\n \t<li>Types of Research Methods &amp; Examples<\/li>\r\n \t<li>Exploratory Research<\/li>\r\n \t<li>Descriptive Research: Surveys<\/li>\r\n \t<li>Causal Research: Experiments<\/li>\r\n \t<li>Market Research Case Studies<\/li>\r\n \t<li>What is Strategy? An Introduction<\/li>\r\n \t<li>Challenging Assumptions<\/li>\r\n \t<li>Strategic Planning and Implementation<\/li>\r\n \t<li>The General Environment<\/li>\r\n \t<li>Scenario Analysis<\/li>\r\n \t<li>The Specific Environment<\/li>\r\n \t<li>Industry Analysis<\/li>\r\n \t<li>Customer Segmentation, Targeting<\/li>\r\n \t<li>Company Positioning<\/li>\r\n \t<li>Strategic Capabilities and Competitive Advantage<\/li>\r\n \t<li>International Strategy<\/li>\r\n \t<li>Implementing Strategy<\/li>\r\n<\/ol>"],"_c_course_content":["field_63f608209bd78"],"c_truefalse":["0"],"_c_truefalse":["field_6447c80f84619"],"c_readings_0_c_readings_1st_row":["<strong>Textbook:<\/strong>\r\n\r\nJohnson G., Whittington, R., Scholes, K., D, Angwin &amp; P. Regn\u00e9r (2020). Exploring Strategy: Text and Cases (12th ed.). Prentice Hall.\r\n\r\n<strong>Further reading:<\/strong>\r\nAaker, A. David (2005). Strategic Market Management (7th ed.). John Wiley &amp; Son Carpender, M.A. &amp; Sanders, W.G. (2010) Strategic Management (2nd ed.). New Jersey, NJ: P. Prentice-Hall.\r\n\r\nCharles W. H. &amp; Arun K. J. (2011). International Business, Competing in the Global Marketplace. McGraw Hill.\r\n\r\nCollis, David J. and Michael G. Rukstad. (2008). Can You Say What Your Strategy Is? Harvard Business Review, April, pp. 82-90\r\n\r\nDijksterhuis, Ap; Bos, Maarten W.; van der Leij, Andries; van Baaren, Rick B. (2009). \u201cPredicting Soccer Matches After Unconscious and Conscious Thought as a Function of Expertise\". Psychological Science. 20 (11): 1381\u20131387.\r\n\r\nGans, S. and S. Stern (2003). The product market and the market for \u201cideas\u201d: commercialization strategies for technology entrepreneurs. Research Policy 32: 333-350\r\n\r\n&nbsp;"],"_c_readings_0_c_readings_1st_row":["field_6447d03051789"],"c_readings_0_c_readings_2st_row":["Gladwell, M. (2007). Blink: The Power of Thinking Without Thinking. Back Bay Books.\r\n\r\nGrant, R.M. (2010). Contemporary Strategy Analysis (7th ed.). Blackwell Publishing.\r\n\r\nMarkides C. (2000). All the Right Moves: A Guide to Crafting Breakthrough Strategy. Boston: Harvard Business School Press.\r\n\r\nMarkides, C. (2008). Game-Changing Strategies. (1st ed.) Jossey-Bass.\r\n\r\nMarkides, C. (2021). Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption. (1st ed.) Kogan Page Ltd\r\n\r\nPorter, E. M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors (1st ed. \u2013 republication with new introduction). New York: Free Press\r\n\r\nPorter, E. M. (1996). What is Strategy? Harvard Business Review, 74(6): 61-78. Porter, E. M. (2008). The Five Competitive Forces that Shape Competitive Strategy. Harvard Business Review, 86: 78-93.\r\n\r\nReeves, M. and M. Deimler. (2011) \u201cAdaptability: The New Competitive Advantage,\u201d Harvard Business Review. July\r\n\r\nHill, C. &amp; Jones, G. (2012). Strategic Management Theory: An Integrated Approach (10th ed.). South-Western Cengage Learning.\r\n\r\nHitt, M.A., Ireland, D.R. &amp; Hoskisson, R.E. (2013). Strategic Management: Competitiveness and Globalization (10th ed.). South-Western Cengage Learning\r\n\r\nThompson, A.A., Peteraf, M.A., Gamble, J.E. &amp; Strickland III, A. J. (2012). Crafting and Executing Strategy: Concepts and Readings (18th ed.). McGraw-Hill Irwin.\r\n\r\nUnderhill, P. (2008). Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond. Simon &amp; Schuster Paperbacks.\r\n\r\n<strong>Online sources: <\/strong>\r\n\r\nwww.pearsoned.co.uk\/mystrategylab\r\n\r\n&nbsp;"],"_c_readings_0_c_readings_2st_row":["field_6447d0425178a"],"c_readings":["1"],"_c_readings":["field_6447d00351788"],"_seopress_redirections_type":["301"],"_seopress_redirections_logged_status":["both"],"site-sidebar-layout":["default"],"site-content-layout":["default"],"theme-transparent-header-meta":["default"],"_seopress_analysis_target_kw":[""],"_eael_post_view_count":["2156"],"_trp_automatically_translated_slug_el":["mb791-efarmosmeni-epicheirimatiki-erevnitiki-ergasia-i"],"classic-editor-remember":["classic-editor"],"_wp_page_template":["default"],"English_Course":["a:1:{i:0;s:7:\"English\";}"],"_English_Course":["field_664a7ab2b54a8"],"greek_course":[""],"_greek_course":["field_664afc80bfc9b"],"yesno":["1"],"_yesno":["field_6648f406b6def"],"core_en_and_gr":["Core Course"],"_core_en_and_gr":["field_664c54e2559a3"],"Teacher\u2019s_name":["#"],"_Teacher\u2019s_name":["field_6647979a4a918"],"Course_Unit_Objectives_new":["#"],"_Course_Unit_Objectives_new":["field_664c5c2365623"],"Learning_Outcomes_select":["Learning Outcomes"],"_Learning_Outcomes_select":["field_63f607e69bd76"],"Select_mode_of_delivery_language":["Face to Face"],"_Select_mode_of_delivery_language":["field_66546dc27e3f7"],"select_from_Prerequisites_language":["Prerequisites"],"_select_from_Prerequisites_language":["field_6447c76c84618"],"Prerequisites":["None"],"_Prerequisites":["field_664a8078df416"],"Course_Content":["Course Content"],"_Course_Content":["field_664892bc7a322"],"add_course_content":[""],"_add_course_content":["field_664a842c9b2b8"],"Features":["Course Features"],"_Features":["field_664a88b548af2"],"add_course_feautres":["<strong>Planned learning activities and teaching methods<\/strong>\r\nLectures; in-class discussions and debates; in-class exercises and experiential exercises; team work; networking activities; training videos; presentations; interviews; brainstorming; field studies; role play; focus groups; questionnaires; pilot testing.\r\n\r\n<strong>Assessment methods and criteria<\/strong>\r\n50% Group Business Project\r\n50% Individual Assessment:\r\n10% Class Participation\r\n15% Peer-to-Peer Assessment\r\n15% Individual Assignment\r\n10% Presentation\r\n\r\n<strong>Language of Instruction<\/strong>\r\nEnglish\r\n\r\n<strong>Work placement(s)<\/strong>\r\nNot applicable"],"_add_course_feautres":["field_664a89441aacf"],"read_choice_lang":["Readings"],"_read_choice_lang":["field_664a8c0bc9898"],"feature_image_program":[""],"_feature_image_program":["field_668bbb4805cdb"],"return_to_the_program":["<a href=\"https:\/\/www.uol.ac.cy\/en\/program\/mba-program\/\">Return to the program<\/a>"],"_return_to_the_program":["field_668ff14d984ef"],"ast-site-content-layout":["default"],"site-content-style":["default"],"site-sidebar-style":["default"],"astra-migrate-meta-layouts":["set"],"stick-header-meta":["default"],"_uag_css_file_name":["uag-css-6457.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:1:{i:0;s:11:\"core\/search\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775383864\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"],"_elementor_page_assets":["a:0:{}"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"p.efstathiou@uol.ac.cy","author_link":"https:\/\/www.uol.ac.cy\/el\/author\/"},"uagb_comment_info":0,"uagb_excerpt":null,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses\/6457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/types\/courses"}],"version-history":[{"count":0,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/courses\/6457\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media?parent=6457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}