{"id":57452,"date":"2025-04-24T17:43:04","date_gmt":"2025-04-24T14:43:04","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?p=57452"},"modified":"2025-04-24T17:43:15","modified_gmt":"2025-04-24T14:43:15","slug":"uol-professor-waldemar-pfoertsch-co-editsgroundbreaking-book-on-humanistic-marketing","status":"publish","type":"post","link":"https:\/\/www.uol.ac.cy\/el\/uol-professor-waldemar-pfoertsch-co-editsgroundbreaking-book-on-humanistic-marketing\/","title":{"rendered":"\u039f \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 UoL Waldemar Pfoertsch \u03c3\u03c5\u03bd-\u03b5\u03c0\u03b9\u03bc\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03b9\u03b1\u03ba\u03cc \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},"content":{"rendered":"<p 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\u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u039b\u03b5\u03bc\u03b5\u03c3\u03bf\u03cd, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 Philip Kotler, Fabio Ancarani \u03ba\u03b1\u03b9 Ivan Ureta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03ba\u03b4\u03bf\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03bf\u03af\u03ba\u03bf Springer \u03c4\u03bf 2024, \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 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\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"\u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\", \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03bf \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 Pfoertsch. \"\u03a4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b5\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bc\u03bf\u03b9\u03b2\u03b1\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 - \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u039b\u03b5\u03bc\u03b5\u03c3\u03bf\u03cd \u03c3\u03c5\u03b3\u03c7\u03b1\u03af\u03c1\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae Pfoertsch \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03cc \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03ae\u03c6\u03b1\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b4\u03b9\u03ac\u03bb\u03bf\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b7\u03b8\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03b7\u03b3\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03b3\u03bc\u03b1 \u03b1\u03c5\u03c4\u03cc \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03ae \u03b1\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03b1, \u03c4\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u03a4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 SpringerLink.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The University of Limassol is proud to announce the publication of Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach, a pioneering academic volume that redefines the role of marketing in today\u2019s business and social landscape. The book is co-edited by Professor Waldemar Pfoertsch, faculty member at the University of Limassol, alongside globally respected scholars [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":57453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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University of Limassol is proud to announce the publication of Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach, a pioneering academic volume that redefines the role of marketing in today\u2019s business and social landscape. The book is co-edited by Professor Waldemar Pfoertsch, faculty member at the University of Limassol, alongside globally respected scholars&hellip;","jetpack_shortlink":"https:\/\/wp.me\/peAODB-eWE","publishpress_future_action":{"enabled":false,"date":"2026-08-25 05:40:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/04\/humanistic-marketing_newscover.jpg","_links":{"self":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/posts\/57452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/comments?post=57452"}],"version-history":[{"count":0,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/posts\/57452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media\/57453"}],"wp:attachment":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media?parent=57452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/categories?post=57452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/tags?post=57452"},{"taxonomy":"publication_author","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/publication_author?post=57452"},{"taxonomy":"publication_year","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/publication_year?post=57452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}