{"id":75391,"date":"2026-04-15T15:28:53","date_gmt":"2026-04-15T12:28:53","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=seminars&#038;p=75391"},"modified":"2026-05-21T17:46:07","modified_gmt":"2026-05-21T14:46:07","slug":"part-a-research-talk-strategic-decision-making-in-the-age-of-generative-artificial-intelligence","status":"publish","type":"seminars","link":"https:\/\/www.uol.ac.cy\/el\/seminars\/part-a-research-talk-strategic-decision-making-in-the-age-of-generative-artificial-intelligence\/","title":{"rendered":"\u039c\u03ad\u03c1\u03bf\u03c2 \u0391: \u039f\u03bc\u03b9\u03bb\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1: \u0397 \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u0393\u03b5\u03bd\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 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\u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf GenAI \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b5\u03c2 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03b4\u03bf\u03bc\u03ad\u03c2 \u03b4\u03b9\u03b1\u03ba\u03c5\u03b2\u03ad\u03c1\u03bd\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7\u03c2. \u0397 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\u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5-\u0391\u0399 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-ast-global-color-2-color has-text-color has-link-color wp-elements-1\"><u><span style=\"text-decoration: underline;\">\u039c\u03ad\u03c1\u03bf\u03c2 \u0392: \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2<\/span><\/u><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u03a4\u03af\u03c4\u03bb\u03bf\u03c2<\/u>: \u00a0<\/strong>\u039c\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf Case: \u0392\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2, \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2, \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u03a0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7:<\/u><\/strong>\u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b4\u03b1\u03c3\u03ba\u03b1\u03bb\u03af\u03b1\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 Zappos \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 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\u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b9\u03b4\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae, \u03b8\u03b1 \u03be\u03b5\u03b4\u03b9\u03c0\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b5\u03c5\u03ba\u03cc\u03bb\u03c5\u03bd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03bd\u03bf\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03c4\u03ac\u03be\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-ast-global-color-2-color has-text-color has-link-color wp-elements-2\"><strong><u>\u03a3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b2\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc:<\/u><\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03a3\u03af\u03bc\u03bf\u03c2 \u03a4\u03c3\u03ac\u03c1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03bf Alliance Manchester Business School \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u03c4\u03bf\u03c5 \u039c\u03ac\u03bd\u03c4\u03c3\u03b5\u03c3\u03c4\u03b5\u03c1. \u03a4\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 \u0394\u03c1 Chari \u03b1\u03c0\u03bf\u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c6\u03b1\u03b9\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7. \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Dr. Chari \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b4\u03b5\u03ba\u03c4\u03ae \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ac \u03cc\u03c0\u03c9\u03c2:\u00a0\u00a0<em>Journal of Marketing, Journal of Academy of Marketing Science<\/em>,\u00a0<em>European Journal of Operational Research, British Journal of Management<\/em>,\u00a0<em>\u0395\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03b1 \u03c4\u03c9\u03bd \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/em>,\u00a0<em>\u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b8\u03b9\u03ba\u03ae\u03c2<\/em>\u00a0\u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd. \u039f \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 Chari \u03ad\u03c7\u03b5\u03b9 \u03b5\u03ba\u03c4\u03b5\u03c4\u03b1\u03bc\u03ad\u03bd\u03b7 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\u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd. \u039f \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 Chari \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Ubisoft, \u03b7 P&amp;G \u03ba\u03b1\u03b9 \u03b7 AUDI, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u03b7 \u0391\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u039c\u03ad\u03c3\u03b7 \u0391\u03bd\u03b1\u03c4\u03bf\u03bb\u03ae.<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-7025d22f\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-976f63da 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strategic decision-making has long been theorised through the lenses of bounded rationality and information processing theory, the rapid emergence of generative artificial intelligence (GenAI) necessitates a re-examination of the fundamental assumptions underlying organisational information processing needs and capabilities, and cognitive decision-making constraints. 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