{"id":57150,"date":"2025-04-14T13:53:17","date_gmt":"2025-04-14T10:53:17","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=team&#038;p=57150"},"modified":"2026-03-24T15:03:16","modified_gmt":"2026-03-24T13:03:16","slug":"georgia-sakka","status":"publish","type":"team","link":"https:\/\/www.uol.ac.cy\/el\/team\/georgia-sakka\/","title":{"rendered":"\u0394\u03c1 Georgia Sakka-Vronti"},"content":{"rendered":"","protected":false},"featured_media":69422,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-57150","team","type-team","status-publish","has-post-thumbnail","hentry"],"acf":[],"spectra_custom_meta":{"_edit_lock":["1774358537:17"],"classic-editor-remember":["classic-editor"],"_uag_custom_page_level_css":[""],"ast-site-content-layout":["full-width-container"],"theme-transparent-header-meta":["default"],"stick-header-meta":["default"],"_edit_last":["17"],"position":["Assistant Professor"],"_position":["field_644b87311de79"],"expertise_info":["My research interests include corporate social responsibility, sustainability and social media in the workplace."],"_expertise_info":["field_644b87461de7a"],"short_bio_info":["<strong>Dr Georgia Sakka Vronti <\/strong>is the<strong> Vice Chair of the Department of Management, Director of the MSc in Green Transition <\/strong>and <strong>Sustainable Development (Distance Learning)<\/strong>, and <strong>an Assistant Professor of Marketing<\/strong>, Corporate Social Responsibility, Ethics, and Sustainability at the Department of Management, CIIM Business School, University of Limassol (UoL). She holds a Bachelor\u2019s degree in History from Aristotle University, a Master\u2019s degree in Educational Leadership and School Improvement from the University of Manchester, a Master\u2019s degree in Management from Brunel University, and a PhD in Business Administration from the University of Nicosia. Her research interests include Corporate Social Responsibility, Sustainability, and Social Media in the workplace. Dr Sakka Vronti has published her work in ranked and indexed top-tier journals and has participated in numerous international conferences and workshops, where she has presented her research, served as a session chair and paper discussant, and contributed to organizing committees. In addition, her professional background includes extensive involvement in European-funded research projects as a project manager, responsible for both the scientific and administrative implementation of these initiatives."],"_short_bio_info":["field_644b87531de7b"],"publications_info":["<strong>Book<\/strong>\r\n\r\nVrontis, D., Sakka, G. and Amirkhampour, M. (2015), <em>Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective<\/em>, UK: Cambridge Scholars Publishing.\r\n\r\n<strong>Chapter in Book<\/strong>\r\n\r\nSakka, G. and Spyrou, I. (2015), CyberEthics Study. In: Kaufmann, H. R. and Ali Khan Panni M. F. (Eds.), <em>Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices<\/em> (pp. 78-90). United States of America: IGI Global.\r\n\r\n<strong>Journal Publications <\/strong>\r\n<ul>\r\n \t<li>Ramtiyal, B., Sakka, G., Mehmood, K., Narula, S. and Verma, S., (2025). \"Harnessing the power of AI for unlocking Indian born-global entrepreneurs in the global market profile\". <em>International Marketing Review<\/em>, pp.1\u201330. <a href=\"https:\/\/doi.org\/10.1108\/IMR-10-2024-0428\">https:\/\/doi.org\/10.1108\/IMR-10-2024-0428<\/a> (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Chakma, R., Dhir, S., Ongsakul, V., Sakka, G. and Ahmed, Z.U. (2025). \"Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach\". <em>Journal of Strategic Marketing<\/em>, 33(6), pp.758-774. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Kumar, V., Kumar, S., Chaudhuri, R., Chatterjee, S., Thrassou, A. and Sakka, G. (2025). \"From insight to impact: Unravelling the dynamics of big data-backed growth hacking\". <em>Journal of Business Research<\/em>, 188, p.115083. (Scopus Indexed, 3 Stars ABS).<\/li>\r\n \t<li>Jamal, A.F., El Nemar, S. and Sakka, G. (2025), \u201cThe relationship between job redesigning, reskilling and upskilling on organizational agility\u201d, <em>EuroMed Journal of\u00a0 Business<\/em>, 20(2), pp. 1450-2194 (Scopus Indexed, 2 Stars ABS).<\/li>\r\n \t<li>Agnihotri, A., Bhattacharya, S., Sakka, G. and Vrontis, D. (2025), \"Driving Metaverse Adoption in the Hospitality Industry: An Upper Echelon Perspective\", <em>International Journal of Contemporary Hospitality Management<\/em>, DOI: 10.1108\/IJCHM-10-2023-1585,\u00a0 (Scopus Indexed, 3 Stars ABS).<\/li>\r\n \t<li>Lagzi, M.D., Farkhondeh, F., Amoozad Mahdiraji, H. and Sakka, G. (2025), \"Exploring data-driven decision-making practices: a comprehensive review with bibliometric insights and future directions\", <em>EuroMed Journal of Business<\/em>, Vol. ahead-of-print No. ahead-of-print. <a href=\"https:\/\/doi.org\/10.1108\/EMJB-11-2024-0307\">https:\/\/doi.org\/10.1108\/EMJB-11-2024-0307<\/a>. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Gupta, A., Chaudhuri, R., Apoorva, A., Chaudhary, S., Thrassou, A., Sakka, G. and Grandhi, B. (2025), \u201cVicenarian of workplace incivility: a bibliometric analysis and systematic review\u201d, <em>EuroMed Journal of Busines<\/em>s. (Scopus Indexed, 2 Star ABS) <a href=\"http:\/\/doi.org\/10.1108\/EMJB-08-2022-0143\">doi.org\/10.1108\/EMJB-08-2022-0143<\/a><\/li>\r\n \t<li>Sakka, G., Thrassou, A., Papasolomou, I., Stylianou, C. and Markou, C. (2024).\u00a0 \u201cEmployee social media usage, workplace social capital and employee-driven innovation: finding the missing pieces of the puzzle\u201d. <em>Journal for International Business and Entrepreneurship Development<\/em>, 16(4), pp.450-469\u00a0 (Scopus Indexed, 1 Star ABS).<\/li>\r\n \t<li>Koronios, K., Thrassou, A., Ntasis, L. and Sakka, G. (2024), \u201cParticipant or spectator? Comprehending the sport sponsorship process from different perspectives\u201d, <em>EuroMed Journal of Business<\/em>, 19 (2), pp. 298-313 (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>El Chaarani, H., Abiad, Z.E., El Nemar, S. and Sakka, G. (2024). \u201cFactors affecting the adoption of cryptocurrencies for financial transactions\u201d, <em>EuroMed Journal of Business<\/em>, 19(1), pp. 46-61 (Scopus Indexed, 2 Stars ABS).<\/li>\r\n \t<li>Chatterjee, S., Chaudhuri, R., Ferraris, A., Sakka, G. and Chaudhuri, S. (2023),\u00a0 \u201cImplications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic: An empirical insight from B2B marketing perspective\u201d. <em>Industrial Marketing Management<\/em>, 115, pp.240-252. doi.org\/10.1016\/j.indmarman.2023.10.005 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Onjewu, A.K.E., Jafari-Sadeghi, V., Kock, N., Haddoud, M.Y. and Sakka, G. (2023), \u201cThe catalyzing role of customer pressure on environmental initiatives and export intensity: A study of family firms\u201d, <em>Journal of Business Research<\/em>, 166, pp.114-134. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Dimitropoulos, P., Koronios, K. and Sakka, G. (2023), \u201cInternational business sustainability and global value chains: Synthesis, framework and research agenda\u201d, <em>Journal of International Management<\/em>, 29(5) p.101054. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Beheshti, M., ZareRavasan, A., Mahdiraji, H.A., Jafari\u2010Sadeghi, V. and Sakka, G. (2023), \"An overview of the consumer\u2010centric disruptive technology research: Insights from topic modelling and literature review\", <em>Journal of Consumer Behaviour,<\/em> 23(2), pp.372-388. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Ha, M.T., Tran, K.T., Sakka, G. and Ahmed, Z.U. (2023), \u201cUnderstanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers\u2019 perspective\u201d, <em>Journal of Asia Business Studies<\/em>, 18(1), pp.158-182 (Scopus Indexed, 1 Star ABS)<\/li>\r\n \t<li>Mehmood, A., Hajdini, J., Iaia, L., De Luca, F. and Sakka, G. (2023), \u201cStakeholder engagement and SDGs: the role of social media in the European context\u201d,\u00a0<em>EuroMed Journal of Business<\/em>,\u00a018(1), pp.111-128. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Abu Farha, A.K., Al-Kwifi, O.S., Sakka, G., Nguyen, P.V. and Ahmed, Z.U. (2023), \u201cEnhancing servitization by international consumer integration: the influence of open innovation and co-creation\u201d, <em>International Marketing Review, <\/em>40(4), pp.774-797. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y. Sakka, G. and Yu Li, R. (2022), \u201cHow can emerging-market SMEs domestically benefit from their performance in developed countries? Empirical evidence from China\u201d, <em>Journal of Business Research<\/em>, 142, pp.200-210. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Chatterjee, S., Chaudhuri, R., Thrassou, A. Sakka, G. (2022), \u201cImpact of firm\u2019s intellectual capital on firm performance: A study of Indian firms and the moderating effects of age and gender\u201d, <em>Journal of Intellectual Capital<\/em>, 23(1), pp.103-126. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Basile, G., Fotouhi Ardakani, M., Mazzitelli, A. and Sakka, G., (2022), \u201cInnovation and corporate social responsibility during the Covid-19 in Ardakan (Iran)\u201d, <em>Management Decision<\/em>, 60(10), pp.2743-2769. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Vrontis, D., Siachou, E., Sakka, G., Chatterjee, S., Chaudhuri, R. and Ghosh, A. (2022), \u201cSocietal Effects of Social Media in Organizations: Reflective Points Deriving from a Systematic Literature Review and a Bibliometric Meta-Analysis\u201d, <em>European Management Journal<\/em>, 40(2), pp.151-162 (ISSN: 0263-2373- Elsevier). (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Rahman, M., Faroque, A.R., Sakka, G. and Ahmed, Z.U. (2022), \u201cThe impact of negative customer engagement on market-based assets and financial performance\u201d, <em>Journal of Business Research<\/em>, 138, pp.422-435. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>El Samad, M., El Nemar, S., Sakka, G. and El-Chaarani, H. (2022), \u201cAn innovative big data framework for exploring the impact on decision-making in the European Mediterranean healthcare sector\u201d,\u00a0<em>EuroMed Journal of Business<\/em> 17(3), pp.312-332. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Cherbib, J., Chebbi, H., Yahiaoui, D., Thrassou, A. and Sakka, G. (2021), \u201cDigital technologies and learning within asymmetric alliances: The role of collaborative context\u201d, <em>Journal of Business Research<\/em>, 125, pp.214-226. doi.org\/10.1016\/j.jbusres.2020.11.064 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Chatterjee, S., Chaudhuri, R., Sakka, G., Grandhi, B., Galati, A., Siachou, E. and Vrontis, D., (2021). \u2018Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: the moderating role of leadership support\u2019. <em>Sustainability<\/em>, 13(21), p.12134.<\/li>\r\n \t<li>Bhattacharya, S., Agnihotri, A., Yannopoulou, N. and Sakka, G. (2021), \u201cTechnological knowledge and internationalization: evidence from India\u201d, <em>International Marketing Review<\/em>, 39(3), pp.509-528. doi.org\/10.1108\/IMR-02-2021-0082. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Amouri, A., Festa, G., Shams, S.R., Sakka, G. and Rossi, M., (2021), \u201cTechnological propensity, financial constraints, and entrepreneurial limits in young entrepreneurs\u2019 social business enterprises: The tunisian experience\u201d, <em>Technological Forecasting and Social Change<\/em>, 173, pp.121-126. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Siachou, E., Trichina, E., Papasolomou, I. and Sakka G. (2021), \u201cWhy do employees hide their knowledge and what are the consequences? A systematic literature review,\u00a0 <em>Journal of Business Research<\/em>, 135, pp.195-213 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Hadjielias, E., Dada, O.L., Cruz, A.D., Zekas, S., Christofi, M. and Sakka, G. (2021), \u201cHow do digital innovation teams function? Understanding the team cognition-process nexus within the context of digital transformation\u201d, <em>Journal of Business Research<\/em>, 122, pp.373-386. doi.org\/10.1016\/j.jbusres.2020.08.045. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Giacomarra, M., Shams, S. R., Crescimanno, M., Sakka, G., Gregori, G.\u00a0 L., and Galati, A. (2021), \u201cInternal vs. external R&amp;D teams: Evidences from the Italian wine industry\u201d, <em>Journal of Business Research<\/em>. 128, pp.752-756. doi.org\/10.1016\/j.jbusres.2019.05.029 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Chatterjee, S., Chaudhuri, S., Sakka, G.; Apoorva, A. (2021), \u201cCross-disciplinary issues in International Marketing: A Systematic Literature Review on International Marketing and Ethical Issues\u201d, <em>International Marketing Review<\/em>, 38(5), pp.985-1005. https:\/\/doi.org\/10.1108\/IMR-12-2020-0280 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Sakka, G., Papasolomou, I., Thrassou, A. and Uzunboylu, N. (2021), \u201cEmployee social media usage in the workplace: internal marketing's new found friend\u201d, <em>Journal for Global Business Advancement<\/em>, 14(4), pp.541-567. (Scopus Indexed, 1 Star ABS)<\/li>\r\n \t<li>Giacomarra, M., Crescimanno, M., Sakka, G. and Galati, A. (2021), \u201cThe contribution of a supplier of the food and beverage industry to the sustainability of the overall supply chain\u201d, <em>Global Business and Economics Review<\/em>, 25(3-4), pp.231-250. (Scopus Indexed, 1 Star ABS)<\/li>\r\n \t<li>del Vecchio, P., Malandugno, C., Passiante, G. and Sakka, G. (2021), \u201cCircular economy business model for smart tourism: the case of Ecobnb.\u201d, <em>EuroMed Journal of Business<\/em>, 17(1), pp.88-104 (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Sakka, G. and Ahammad, M. F. (2020), \u201cUnpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: a theoretical contribution\u201d, <em>Journal of Business Research<\/em>, 119, pp.354-363. doi.org\/10.1016\/j.jbusres.2020.03.038 (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Castellano, S., Partouche, J, Vessal, S., Khelladi, I. and Sakka, G. (2020), \u201cEffects of cause-related marketing campaigns on consumer purchase behavior among French millennials \u2013 a regulatory focus approach\u201d, <em>International Marketing Review<\/em>, 37 (5), pp.923-943. (Scopus Indexed, 3 Stars ABS)<\/li>\r\n \t<li>Fait, M. and Sakka, G., (2020), \"Knowledge sharing: an innovative organizational approach to engage volunteers\", <em>EuroMed Journal of Business<\/em>, 16(3), pp.290-305. doi.org\/10.1108\/EMJB-10-2019-0131 (Scopus Indexed, 2 Star ABS)<\/li>\r\n \t<li>Lanfranchi, M., Alibrandi, A., Zirilli, A., Sakka, G. and Giannetto, C. (2020), \u201cAnalysis of the wine consumer\u2019s behavior: an inferential statistics approach\u201d, <em>British Food Journal<\/em>, 122 (3), pp.884-895 (Scopus Indexed, 1 Star ABS)<\/li>\r\n \t<li>Giacomarra, M., Crescimanno, M., Sakka, G. and Galati, A. (2019), \u201cStakeholder engagement toward value co-creation in the F&amp;B packaging industry\u201d, <em>EuroMed Journal of Business<\/em>, 15(3), pp.315-331. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Battisti, E.; Shams, S. M. R.; Sakka, G.; Miglietta, N. (2019), \u201cBig Data and Risk Management in Business Processes: Implications for Corporate Real Estate\u201d, <em>Business Process Management Journal<\/em>, 26 (5), pp.1141-1155. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n \t<li>Galati, A., Sakka, G., Crescimanno, M., Tulone, A. and Fiore, M., (2019), \u201cWhat is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions\u201d, <em>British Food Journal<\/em>, 121(4), pp.856-873 (Scopus Indexed, 1 Star ABS)<\/li>\r\n \t<li>Vassakis K., Sakka G. and Lemonakis, C. (2018), \u201cDemystification of the glass ceiling phenomenon: Gender stereotyping and successful managers\u2019 personality traits in Greece\u201d, <em>EuroMed Journal of Business<\/em>, 13(1), pp.2-19, ISSN: 1450-2194. (Scopus Indexed, 2 Stars ABS)<\/li>\r\n<\/ul>"],"_publications_info":["field_644b875d1de7c"],"email":["<a href=\"mailto:g.vronti@uol.ac.cy \">g.vronti@uol.ac.cy<\/a>"],"_email":["field_644b876d1de7d"],"address":["Limassol Campus 2: 3-5 Chaidariou Street, 3020 Limassol, Cyprus"],"_address":["field_644b87741de7e"],"phone":["<a href=\"tel:0035722259903\">+357 22259903<\/a>"],"_phone":["field_644b877e1de7f"],"personal_website":["<a href=\"https:\/\/facultyresume.com\/GeorgiaSakka\/\" target=\"_blank\">Dr GeorgiaSakka<\/a>"],"_personal_website":["field_644b87861de80"],"projects":["<ol>\r\n \t<li>January 2014 \u2013January 2016 (Duration), \u201cDAEDALUS: Euro-Mediterranean Career and Employment Advisor Portal for the Mobility of Young Residents\u201d European Union, ENPI-CBCMED (Cross-Border Cooperation in the Mediterranean). Project Coordinator<\/li>\r\n \t<li>September 2012 \u2013 September 2014 (Duration), \u201cFeeling Younger by getting Older\u201d, Grundtvig, Lifelong Learning Programme, Cyprus National Agency, European Union, Research Team Member<\/li>\r\n \t<li><strong>\u00a0<\/strong>(January 2025 - January 2027) SUSTAINET - Empowering Local Governance for Sustainable Economic Growth through a network of Green Business Innovation Hubs ERASMUS+ Programme Duration: 2 years<\/li>\r\n<\/ol>"],"_projects":["field_6486c1332583a"],"_eael_post_view_count":["5797"],"_wp_old_slug":["dsge"],"_trp_automatically_translated_slug_el":["panagiotis-kouvaros"],"site-sidebar-layout":["no-sidebar"],"site-content-layout":["page-builder"],"site-content-style":["unboxed"],"site-sidebar-style":["unboxed"],"ast-featured-img":["disabled"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_elementor_version":["3.25.10"],"_elementor_pro_version":["3.25.4"],"_astra_content_layout_flag":["disabled"],"ast-title-bar-display":["disabled"],"google_scholar":["<a href=\"https:\/\/scholar.google.com\/citations?hl=el&user=32hEjp8AAAAJ\" target=\"_blank\">Dr Georgia 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