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Together with her co-authors, she received the Best Paper Award at the 18th Annual Conference of the EuroMed Academy of Business in Porto, Portugal, in September 2025, as well as the Best Competitive Paper Award at the 26th International Conference on Corporate and Marketing Communications (CMC) in 2022."],"_expertise_info":["field_644b87461de7a"],"short_bio_info":["Dr Evdoxia Kyriacou<\/strong> is the Director of the HRM and Organizational Behaviour program <\/strong>and a Lecturer<\/strong> (tenure-track) in Human Resource Management and Marketing at the Department of Management, CIIM Business School, University of Limassol (UoL).She holds a PhD in Communication and Marketing from the Cyprus University of Technology, with a dissertation titled \u201cThe Influence of Internal Marketing and Values on Employee Engagement in Higher Education.\u201d She also holds an M.A. in New Technologies for Communication and Learning and a B.Sc. in Hotel and Tourism Management from the same university."],"_short_bio_info":["field_644b87531de7b"],"publications_info":["Papers in Refereed Journals<\/u><\/strong>\r\n
    \r\n \t
  1. Palla, P., Kyriacou, E.<\/strong>, & Zarkada, A. (2022). The effect of involvement on attitude formation and strength in the digital domain. In the <\/em>Special Issue<\/em> \u201cDigital Technologies in the Light of Covid-19: A changing landscape for Corporate and Marketing Communications\u201d\u00a0<\/em>of the Journal of Marketing Communications.<\/em> DOI:\u00a0<\/em>10.1080\/13527266.2022.2154062<\/em><\/a><\/li>\r\n \t
  2. \u00a0<\/em>Kyriacou, E<\/strong>. & Panigyrakis, G.G. (2020). Organizational culture at a higher education institution: The importance of Internal Marketing. The Journal of Cultural Marketing Strategy<\/em>, 4(2), 161-171. https:\/\/hstalks.com\/article\/5449\/organisational-culture-at-higher-educational-insti\/<\/a><\/li>\r\n<\/ol>\r\nChapters in Books<\/u><\/strong>\r\n
      \r\n \t
    1. Kyriacou, E. <\/strong>(2024) Conceptualization, measurement, and outcomes of Internal Marketing in Higher Education: An overview of the literature. In book entitled \u201cMarketing Solutions to the Challenges of a VUCA Environment\u201d<\/em> from Springer Proceeding Series in Business and Economics https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-58429-9_10<\/a><\/li>\r\n \t
    2. Kyriacou, E.<\/strong> (2018). Augmented and Virtual Reality in Advertising. In Zotos, C.Y. et al (Eds.), Advertising: planning, development, effectiveness <\/em>(6th <\/sup>ed., pp. 616\u2013627).\u00a0Thessaloniki: Studio Press A.E.<\/li>\r\n<\/ol>\r\nPapers in Conferences <\/u><\/strong>\r\n
        \r\n \t
      1. Palla, P., Kyriacou, E.<\/strong>, & Papasolomou, I. (2025, Sep.). The Impact of Increased Website Interactivity on Persuasion and Attitude Strength for Low-Involvement Products.<\/em>\u00a0Paper presented at the 18th EuroMed Research Business Institute (EMRBI) Conference, Porto, Portugal, September 10\u201312, 2025. https:\/\/emrbi2025.com\/wp-content\/uploads\/2025\/09\/euromed2025-book-of-proceedings-2025-09-07.pdf<\/a>\u00a0pg. 573<\/li>\r\n \t
      2. Kyriacou, E.<\/strong>, & Zarkada, A. (2023, July). Measuring Perceived Internal Marketing and Employee <\/em>Engagement in Higher Education Institutions. <\/em>Paper <\/span>presented<\/strong> in the Global Marketing Conference (GMC) in Seoul, Republic of Korea, July. 20-23, 2023 <\/span>http:\/\/gmcproceedings.net\/html\/sub3_01.html<\/em><\/a><\/li>\r\n \t
      3. \u00a0<\/strong>Kyriacou, E.<\/strong>, & Zarkada, A. (2023, Apr). Communicating the brand promise to internal <\/em>stakeholders in Higher Education Institutions. <\/em>Paper <\/span>presented<\/strong> in the 27<\/span>th<\/sup> International Conference in Corporate and Marketing Communications (CMC) in Cranfield, UK, Apr. 3-4, 2023 <\/span>https:\/\/www.researchgate.net\/publication\/373366091_Communicating_the_brand_promise_to_internal_stakeholders_in_Higher_Education_Institutions<\/em><\/a><\/li>\r\n \t
      4. \u00a0<\/em>Palla, P., Kyriacou, E.<\/strong>, & Zarkada, A. (2022, Apr). The product involvement effect on thought elicitation <\/em>and attitude strength in the online environment. <\/em>Paper <\/span>presented<\/strong> in the 26<\/span>th<\/sup> International Conference in Corporate and Marketing Communications (CMC) in Nicosia, Cyprus, Apr. 18-20, 2022. In proceedings, p. 51-64 <\/span>https:\/\/www.unic.ac.cy\/cmc2022\/wp-content\/uploads\/sites\/33\/2022\/05\/Book-of-Proceedings-CMC2022.pdf<\/em><\/a><\/li>\r\n \t
      5. Panigyrakis, G., Yerimou, P., & Kyriacou, E<\/strong>. (2021, Apr.) The role of office atmospherics on <\/em>Enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industry. <\/em>Paper <\/span>presented<\/strong> in the online 25<\/span>th<\/sup> International Conference in Corporate and Marketing Communications (CMC) in Granada, Spain, Apr. 14-16, 2021. In proceedings, p. 250 <\/span>https:\/\/wpd.ugr.es\/~cmc2020\/wp-content\/uploads\/2021\/04\/CMC-2020-Proceedings.pdf<\/em><\/a><\/li>\r\n \t
      6. Panigyrakis, G.G. & Kyriacou, E<\/strong>. (2020, Nov). Internal Communication and Internal Marketing as<\/em>elements of Integrated Marketing Communication (IMC) in Public Universities. <\/em>Paper <\/span>presented<\/strong> in the virtual Global Marketing Conference (GMC) at Seoul held at Lotte Hotel Seoul, Seoul, Republic of Korea, Nov. 5-8, 2020. <\/span>https:\/\/doi.org\/10.15444\/GMC2020.10.08.01<\/em><\/a><\/li>\r\n \t
      7. \u00a0<\/strong>Kyriacou, E<\/strong>., Panigyrakis, G.G., & Papakonstantinou, G.K. (2019, June). Dimensions of Internal Marketing and job satisfaction synergy in a public organization<\/em>. Paper presented<\/strong> at the<\/li>\r\n \t
      8. European Media Management Association (EMMA) Conference, 7th June 2019, Limassol,Cyprus.<\/li>\r\n \t
      9. Papakonstantinou, G.K., Panigyrakis, Ph., & Kyriacou E.<\/strong> (2019, June). Edward Bernays and Ernest Dichter: the two men who transformed the consuming market.<\/em> Paper presented<\/strong> at the<\/li>\r\n \t
      10. European Media Management Association (EMMA) Conference, 7th<\/sup> June 2019, Limassol, Cyprus.<\/li>\r\n \t
      11. Agorou, A., Kallinikou, E., Kyriacou, E*.,<\/strong> Miltiadous, K., & Nicolaidou, I. (2018, July). The potential of\u00a0 augmented reality books to influence reading attitudes of 8-9-year-old children: an exploratory \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 study.<\/em> Paper presented<\/strong> at the 10th International Conference of Education and New Learning Technologies, Palma, Spain. https:\/\/www.researchgate.net\/publication\/326715345<\/em><\/a><\/li>\r\n<\/ol>\r\n*<\/strong>Authors\u2019 names in Alphabetical Order.<\/em>\r\n\r\n "],"_publications_info":["field_644b875d1de7c"],"email":["e.kyriakou@uol.ac.cy<\/a>"],"_email":["field_644b876d1de7d"],"address":["Limassol Campus 2: 3-5 Chaidariou Street, 3020 Limassol, Cyprus"],"_address":["field_644b87741de7e"],"phone":["+357 25266243<\/a>"],"_phone":["field_644b877e1de7f"],"personal_website":["Dr Evdoxia Kyriacou<\/a>"],"_personal_website":["field_644b87861de80"],"projects":["
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        1. 07\/2024 \u2013 01\/2025\u00a0\u00a0\u00a0\u00a0\u00a0 Research Associate<\/strong> in the Erasmus + Project \u201cEuropean University of Technology \u2013 Eut\u201d, Work Package 3, Task 3.3 \u201cWork-based Learning<\/strong>\u201d.<\/li>\r\n \t
        2. 05\/2021 \u2013 02\/2023\u00a0\u00a0\u00a0\u00a0\u00a0 Research Associate<\/strong> in the Erasmus + Project \u201cEuropean University of Technology \u2013 Eut\u201d, Work Package 5, Task 5.4 \u201cFostering Internal Engagement<\/strong>\u201d.<\/li>\r\n \t
        3. 06\/2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consulting Services provided within the WINTERMED project (https:\/\/winter-med.interreg-med.eu\/<\/a>)<\/li>\r\n \t
        4. 07\/2019 \u2013 06\/2020 \u00a0\u00a0\u00a0 Assistant Project Manager<\/strong> in the European H2020 funded project \u201cStrengthening European integration through the analysis of conflict discourses: revisiting the past, anticipating the future (RePAST)\u201d, Department Communication and Internet Studies, Cyprus University of Technology.<\/li>\r\n \t
        5. 05\/2018 \u2013 12\/2018\u00a0\u00a0\u00a0\u00a0\u00a0 Assistant Project Manager<\/strong> in the European H2020 funded project \u201cStrengthening European integration through the analysis of conflict discourses: revisiting the past, anticipating the future (RePAST)\u201d, Department Communication and Internet Studies, Cyprus University of Technology.<\/li>\r\n<\/ol>"],"_projects":["field_6486c1332583a"],"google_scholar":["Dr Evdoxia Kyriacou<\/a>"],"_google_scholar":["field_674de3257f07b"],"_eael_post_view_count":["2058"],"school_position":["Director of the HRM and Organizational Behavior"],"_school_position":["field_6880279ed0146"],"school_department":["a:1:{i:0;s:24:\"Department of Management\";}"],"_school_department":["field_688027ddd0147"],"orcid":["Dr Evdoxia Kyriacou<\/a>"],"_orcid":["field_687e59feb81c8"],"_seopress_redirections_type":["301"],"_seopress_redirections_logged_status":["both"],"_seopress_analysis_target_kw":[""],"_uag_css_file_name":["uag-css-61859.css"],"_elementor_page_assets":["a:0:{}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:1:{i:0;s:11:\"core\/search\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775254277\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4.png",512,512,false],"thumbnail":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4-150x150.png",150,150,true],"medium":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4-300x300.png",300,300,true],"medium_large":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4.png",512,512,false],"large":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4.png",512,512,false],"1536x1536":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4.png",512,512,false],"2048x2048":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4.png",512,512,false],"trp-custom-language-flag":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2025\/06\/faculty-uol-4-12x12.png",12,12,true]},"uagb_author_info":{"display_name":"p.efstathiou@uol.ac.cy","author_link":"https:\/\/www.uol.ac.cy\/el\/author\/"},"uagb_comment_info":0,"uagb_excerpt":null,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/team\/61859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/types\/team"}],"version-history":[{"count":0,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/team\/61859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media\/61853"}],"wp:attachment":[{"href":"https:\/\/www.uol.ac.cy\/el\/wp-json\/wp\/v2\/media?parent=61859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}