{"id":28081,"date":"2024-05-21T13:01:43","date_gmt":"2024-05-21T10:01:43","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=28081"},"modified":"2024-10-07T15:02:01","modified_gmt":"2024-10-07T12:02:01","slug":"ba431-digital-marketing","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/en\/courses\/ba431-digital-marketing\/","title":{"rendered":"BA431 &#8211; Digital 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Introduction to the course CILO 1\r\n2. Definitions, history, and development of Digital Marketing CILO 1\r\n3. Planning Digital Marketing Campaigns CILO 1, 2, 3\r\n4. Search Engine Optimization (SEO) CILO 2\r\n5. Paid Search Advertising (Pay Per Click=PPC) CILO 2\r\n6. Online Display Advertising CILO 2\r\n7. Affiliate Marketing CILO 2\r\n8. Social Media (Twitter, Facebook, LinkedIn +++) CILO 6\r\n9. Email Marketing CILO 2\r\n10. Content Marketing CILO 2\r\n11. Mobile Marketing CILO 2\r\n12. Web Analytics CILO 2, 3\r\n13. Integration: putting it all together: (with case studies) CILO 3\r\n14. What's new? What's next? CILO 4"],"_add_course_content":["field_664a842c9b2b8"],"Features":["Course Features"],"_Features":["field_664a88b548af2"],"add_course_feautres":["Planned learning activities and teaching methods Lectures; in-class discussion and debates; in-class exercises; group work, presentations; videos, case studies.\r\n\r\nAssessment methods and criteria \u2022 Pre-assignment 10%\r\n\u2022 Group Assignment (presented on last teaching day) 30%\r\n\u2022 Participation 10%\r\n\u2022 Individual Assignment 50%\r\nCase Study or Research paper\r\n\r\nTOTAL 100%\r\nLanguage of Instruction English\r\nWork Placement(s) Not applicable"],"_add_course_feautres":["field_664a89441aacf"],"c_truefalse":["0"],"_c_truefalse":["field_6447c80f84619"],"read_choice_lang":["Readings"],"_read_choice_lang":["field_664a8c0bc9898"],"c_readings_0_c_readings_1st_row":["Textbooks:\r\nRyan, D. (2014) Understanding Digital Marketing (3rd ed.) 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