{"id":7093,"date":"2023-06-07T13:48:45","date_gmt":"2023-06-07T10:48:45","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=7093"},"modified":"2024-10-15T17:20:29","modified_gmt":"2024-10-15T14:20:29","slug":"gd550-marketing-management","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/en\/courses\/gd550-marketing-management\/","title":{"rendered":"GD550 &#8211; Marketing 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reading<\/strong>\r\n\r\n<strong>Textbook:<\/strong>\r\n\r\n1. Kotler, P., Keller, K.L, Chernev, A. (2022), Marketing Management, 16 ed., Pearson Education, Inc., Upper Saddle River, New Jersey. (Other editions will do).\r\n\r\n&nbsp;"],"_c_readings_0_c_readings_1st_row":["field_6447d03051789"],"c_readings_0_c_readings_2st_row":["<strong>Extra Material:<\/strong>\r\n\r\n2. Introduction to Marketing at Coursera, by Wharton professors.\r\n\r\n3. Michael Solomon (2012) Consumer Behavior: Buying, Having, and Being, 13th ed.,\r\n\r\n4. David Scott. (2015) The New Rules of Marketing and PR: How to Use Social Media, Online Videos, Mobile App, Blogs, New Releases &amp; Viral Marketing to Reach Buyers Directly,\r\n\r\n5. Valerie Zeithalm. (2012) Services Marketing, 6th ed., Naresh Malhotra. (2015) Marketing Research: An Applied Orientation, Alex Genadinik Marketing Plan: template and Example, The 1-Page Marketing Plan\r\n\r\n6. Kotler, Philip Pfoertsch, Waldemar (2006) B2B Brand Management, Springer Publishing, Heidelberg, New York September 2006, 357 pages\r\n\r\n7. Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe (2021) H2H Marketing: The Genesis of Human-to-Human Marketing Springer, Heidelberg, New York January"],"_c_readings_0_c_readings_2st_row":["field_6447d0425178a"],"c_readings":["1"],"_c_readings":["field_6447d00351788"],"_seopress_redirections_type":["301"],"_seopress_redirections_logged_status":["both"],"site-sidebar-layout":["default"],"site-content-layout":["default"],"theme-transparent-header-meta":["default"],"_seopress_analysis_target_kw":[""],"_eael_post_view_count":["2160"],"classic-editor-remember":["classic-editor"],"_wp_page_template":["default"],"English_Course":["a:1:{i:0;s:7:\"English\";}"],"_English_Course":["field_664a7ab2b54a8"],"greek_course":[""],"_greek_course":["field_664afc80bfc9b"],"yesno":["1"],"_yesno":["field_6648f406b6def"],"core_en_and_gr":["Core Course"],"_core_en_and_gr":["field_664c54e2559a3"],"Teacher\u2019s_name":["#"],"_Teacher\u2019s_name":["field_6647979a4a918"],"Course_Unit_Objectives_new":["#"],"_Course_Unit_Objectives_new":["field_664c5c2365623"],"Learning_Outcomes_select":["Learning Outcomes"],"_Learning_Outcomes_select":["field_63f607e69bd76"],"Select_mode_of_delivery_language":["Face to Face"],"_Select_mode_of_delivery_language":["field_66546dc27e3f7"],"select_from_Prerequisites_language":["Prerequisites"],"_select_from_Prerequisites_language":["field_6447c76c84618"],"Prerequisites":["None"],"_Prerequisites":["field_664a8078df416"],"Course_Content":["Course Content"],"_Course_Content":["field_664892bc7a322"],"add_course_content":[""],"_add_course_content":["field_664a842c9b2b8"],"Features":["Course Features"],"_Features":["field_664a88b548af2"],"add_course_feautres":["<strong>Planned learning activities and teaching methods<\/strong>\r\nLectures; in-class and online discussions and debates, teamwork; case studies; marketing plan development.\r\n\r\n<strong>Assessment methods and criteria<\/strong>\r\n10% Class participation (including individual contributions)\r\n30% Group In-Class Assignment or Case Workshop\r\n60% Individual Assignment: Marketing Plan Development or Case Study development\r\n\r\nAny student could improve their grades up to 10% by submitting an additional case study. 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