{"id":7397,"date":"2023-06-09T11:40:43","date_gmt":"2023-06-09T08:40:43","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?post_type=courses&#038;p=7397"},"modified":"2024-10-15T11:13:12","modified_gmt":"2024-10-15T08:13:12","slug":"ba261-marketing-management","status":"publish","type":"courses","link":"https:\/\/www.uol.ac.cy\/en\/courses\/ba261-marketing-management\/","title":{"rendered":"BA261 &#8211; Marketing 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"],"_semester":["field_63f6049158b79"],"number_of_ects_credits":["7.5"],"_number_of_ects_credits":["field_63f6049b58b7a"],"class_contact_hours":["36"],"_class_contact_hours":["field_63f604a358b7b"],"course_unit_objectives":["To provide participants with a full understanding of the principles of marketing and to enable them to apply their in-depth understanding of marketing management to real-life situations in their own business environment."],"_course_unit_objectives":["field_63f606bd0ec15"],"c_learning_outcomes":["The students completing the course should be able to:"],"_c_learning_outcomes":["field_63f607e69bd76"],"c_learning_outcomes_description":["<ul>\r\n \t<li>Identify and understand the components and values of marketing.<\/li>\r\n \t<li>Recognize the business and strategic importance of marketing management.<\/li>\r\n \t<li>Apply the analytical tools used for developing, evaluating and implementing successfully concepts of marketing management.<\/li>\r\n \t<li>Know how the elements of marketing should be integrated and coordinated as a means of satisfying customer needs profitably.<\/li>\r\n \t<li>Debate the importance of marketing management in the quest for competitive advantage and higher performance.<\/li>\r\n<\/ul>"],"_c_learning_outcomes_description":["field_63f607f99bd77"],"c_mode_of_delivery":["Mode of Delivery"],"_c_mode_of_delivery":["field_6447c76184617"],"c_prerequisites":["None"],"_c_prerequisites":["field_6447c76c84618"],"c_course_content":["<ol>\r\n \t<li>The fundamental concepts of marketing<\/li>\r\n \t<li>The marketing environment<\/li>\r\n \t<li>Customer attraction and retention<\/li>\r\n \t<li>Marketing relationships<\/li>\r\n \t<li>The marketing mix<\/li>\r\n \t<li>Product planning and development<\/li>\r\n \t<li>Distribution, logistics and supply chain management Pricing<\/li>\r\n \t<li>Integrated marketing communications<\/li>\r\n \t<li>Market segmentation, targeting and positioning<\/li>\r\n \t<li>Consumer behavior<\/li>\r\n \t<li>Business marketing management<\/li>\r\n<\/ol>"],"_c_course_content":["field_63f608209bd78"],"c_truefalse":["0"],"_c_truefalse":["field_6447c80f84619"],"c_readings_0_c_readings_1st_row":["<strong>Recommended or required reading<\/strong>\r\n\r\n<strong>Books<\/strong>\r\n\r\n1. Bernhardt, K. L. and Kinnear, T. C. (1997), Cases in Marketing Management, Boston: McGraw-Hill Irwin.\r\n\r\n2. Coughlan, A. T., Anderson, E., Stern, L. W. and El-Ansary, A. I. (2001), Marketing Channels, 6th ed., Upper-Saddle River, NJ: Prentice-Hall.\r\n\r\n3. Dolan, R. J. (2002), Marketing Management Cases, Boston: McGraw-Hill Irwin. Hutt, M. D. and Speh, T. W. (2001), Business Marketing Management, 7th ed., Ohio: South Western Thomson Learning.\r\n\r\n4. Kotler, P. (2000), Marketing Management: Analysis, Planning, Implementation and Control, 10th ed., Upper-Saddle River, NJ: Prentice-Hall."],"_c_readings_0_c_readings_1st_row":["field_6447d03051789"],"c_readings_0_c_readings_2st_row":["5. Kotler, P. and Armstrong, G. (2001), Principles of Marketing, Upper-Saddle River, NJ: Prentice-Hall.\r\n\r\n6. Michel, D., Naude, P., Salle, R. and Valla, J-P. (2003), Business-to-Business Marketing, Basingstoke, Hampshire: Palgrave-Macmillan.\r\n\r\n7. Weitz, B. A. and Wensley, R. 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