{"id":35923,"date":"2024-03-02T18:17:35","date_gmt":"2024-03-02T16:17:35","guid":{"rendered":"https:\/\/www.uol.ac.cy\/?p=35923"},"modified":"2024-07-22T17:09:04","modified_gmt":"2024-07-22T14:09:04","slug":"koinoniko-marketingk-moda-i-epitaktiki-anagki","status":"publish","type":"post","link":"https:\/\/www.uol.ac.cy\/en\/koinoniko-marketingk-moda-i-epitaktiki-anagki\/","title":{"rendered":"\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u039c\u03cc\u03b4\u03b1 \u03ae \u03b5\u03c0\u03b9\u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7;"},"content":{"rendered":"\n<p>\u0391\u03be\u03af\u03b5\u03c2,&nbsp; \u03b8\u03b5\u03c3\u03bc\u03bf\u03af, \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03ae\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03b8\u03b9\u03bc\u03b1 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b9\u03c3\u03c4\u03cc.<\/p>\n\n\n\n<p>\u0397 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03bf,\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c1\u03c1\u03c5\u03b8\u03bc\u03af\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"745\" height=\"762\" data-attachment-id=\"35925\" data-permalink=\"https:\/\/www.uol.ac.cy\/en\/koinoniko-marketingk-moda-i-epitaktiki-anagki\/social-marketing\/\" data-orig-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing.png\" data-orig-size=\"745,762\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"social marketing\" data-image-description=\"&lt;p&gt;social marketing&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;social marketing&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing-293x300.png\" data-large-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing.png\" src=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing.png\" alt=\"social marketing\" class=\"wp-image-35925\" style=\"width:538px;height:auto\" srcset=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing.png 745w, https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing-293x300.png 293w, https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/social-marketing-12x12.png 12w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<p>\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03c5\u03b2\u03b5\u03c1\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03ad\u03c4\u03c9\u03c0\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03ae\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7\u03c2&nbsp; \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7\u03c2, \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf, \u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03c9\u03c4\u03af\u03c3\u03c4\u03c9\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03c3\u03c5\u03bd\u03cc\u03bb\u03bf\u03c5.<\/p>\n\n\n\n<p>\u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u00ab\u03c0\u03bf\u03bb\u03c5\u03bc\u03ae\u03c7\u03b1\u03bd\u03bf\u00bb \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf&nbsp; \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7&nbsp; \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd&nbsp; \u03b6\u03b7\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b3\u03bd\u03ce\u03bc\u03bf\u03bd\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03bb\u03cc.<\/p>\n\n\n\n<p>\u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b3\u03b5\u03bd\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 \u201950 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03bf\u03c2 G.D. Wiebe \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 <em>&#8220;\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03b4\u03b5\u03bb\u03c6\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b8\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7 \u03cc\u03c0\u03c9\u03c2 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03c4\u03bf \u03c3\u03b1\u03c0\u03bf\u03cd\u03bd\u03b9&#8221;; <\/em>\u039a\u03b1\u03b9 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c3\u03ac\u03c1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c3\u03c4\u03ac, \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u2013 \u03b5\u03c0\u03b9\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2, \u03ba.\u03b1..<\/p>\n\n\n\n<p>\u03a4\u03bf 1971, \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03bc\u03cc \u03bf\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bf\u03b9 Kotler \u03ba\u03b1\u03b9 Zaltman \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b1 \u03ad\u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf\u03bd \u03bf\u03b9 \u03b8\u03b5\u03c9\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5, \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n\n\n\n<p>Kotler \u03ba\u03b1\u03b9 Zaltman, \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03cc\u03c4\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 Wiebe \u03c3\u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03ac\u03be\u03bf\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u00ab\u039c\u03af\u03b3\u03bc\u03b1 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\u00bb \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c0\u03b1\u03c1\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03cc \u03ba\u03cd\u03ba\u03bb\u03bf.<\/p>\n\n\n\n<p>\u00ab\u0395\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9\u00bb \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9&nbsp; \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2&nbsp; \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2&nbsp; \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2&nbsp; \u0395\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0391\u03b5\u03b9\u03c6\u03cc\u03c1\u03bf\u03c5 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2,&nbsp; \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03bc\u03b1\u03bb\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2, \u03c4\u03c9\u03bd \u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd \u03c4\u03c9\u03bd \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd, \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03c3\u03c5\u03bd\u03cc\u03bb\u03bf\u03c5, \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u2019 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b5\u03c5\u03b7\u03bc\u03b5\u03c1\u03af\u03b1.<\/p>\n\n\n\n<p>\u039c\u03b1\u03b6\u03af \u03c4\u03bf\u03c5\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b7 \u03ba\u03c1\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9&nbsp; \u03b7 \u03a4\u03bf\u03c0\u03b9\u03ba\u03ae \u0391\u03c5\u03c4\u03bf\u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7, \u03ba\u03b1\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 (\u03c0.\u03c7. \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03b4\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03c0\u03c1\u03cc\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c3\u03b8\u03b5\u03bd\u03b5\u03b9\u03ce\u03bd \u03ba.\u03b1.)<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9\u00a0 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd<\/li>\n\n\n\n<li>\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2 \u03c3\u03b5 \u03b5\u03c5\u03c0\u03b1\u03b8\u03b5\u03af\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2\u00a0 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1\u03c2\u00a0 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2<\/li>\n\n\n\n<li>\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c5\u03c4\u03bf\u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd<\/li>\n\n\n\n<li>\u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/li>\n<\/ul>\n\n\n\n<p>\u0397 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b8\u03b5\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9&nbsp; \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b9\u03b4\u03b5\u03ce\u03bd, \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd, \u03b1\u03be\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ce\u03bd \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b5\u03c5\u03b5\u03c1\u03b3\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf. \u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03b1\u03c1\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9&nbsp; \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03bf \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b8\u03ad\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b4\u03c5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03b4\u03af\u03bf\u03c5.<\/p>\n\n\n\n<p>\u0397 \u03ba\u03c5\u03c0\u03c1\u03b9\u03b1\u03ba\u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ad\u03be\u03b9 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2, \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac \u03b2\u03ac\u03c3\u03b7 \u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ae. \u039f\u03b9 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03ad\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b4\u03b5\u03bd \u03ac\u03c6\u03b7\u03c3\u03b1\u03bd \u03b1\u03bd\u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03c4\u03b7 \u03c4\u03b7&nbsp; \u03bc\u03b9\u03ba\u03c1\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03ba\u03c5\u03c0\u03c1\u03b9\u03b1\u03ba\u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03c5\u03b8\u03bc\u03af\u03b1.&nbsp; \u0392\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03bf\u03c3\u03ba\u03cc\u03c0\u03b9\u03bf&nbsp; \u03c4\u03bf \u03ba\u03c5\u03c0\u03c1\u03b9\u03b1\u03ba\u03cc \u03c3\u03c5\u03b3\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03c4\u03b9\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c7\u03ce\u03c1\u03b1 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u039a\u03cd\u03c0\u03c1\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u0394\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03bd\u03c4\u03c1\u03bf, \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b1\u03c0\u03cc \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c1\u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b8\u03b1 \u03bc\u03b5\u03c1\u03b9\u03bc\u03bd\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03c4\u03ac\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b7\u03bc\u03b5\u03c1\u03af\u03b1, \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03b5\u03bd\u03bd\u03bf\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" data-attachment-id=\"35924\" data-permalink=\"https:\/\/www.uol.ac.cy\/en\/koinoniko-marketingk-moda-i-epitaktiki-anagki\/anastasia-kapsali\/\" data-orig-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1-\u039a\u03b1\u03c8\u03ac\u03bb\u03b7-jpg.avif\" data-orig-size=\"423,564\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u039a\u03b1\u03c8\u03ac\u03bb\u03b7\" data-image-description=\"&lt;p&gt;\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u039a\u03b1\u03c8\u03ac\u03bb\u03b7&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u039a\u03b1\u03c8\u03ac\u03bb\u03b7&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1-\u039a\u03b1\u03c8\u03ac\u03bb\u03b7-225x300.jpg\" data-large-file=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1-\u039a\u03b1\u03c8\u03ac\u03bb\u03b7-jpg.avif\" src=\"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1-\u039a\u03b1\u03c8\u03ac\u03bb\u03b7-jpg.avif\" alt=\"\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u039a\u03b1\u03c8\u03ac\u03bb\u03b7\" class=\"wp-image-35924 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>\u0391\u03bd\u03b1\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u039a\u03b1\u03c8\u03ac\u03bb\u03b7<\/em><\/p>\n\n\n\n<p><em>\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03bf\u03bb\u03cc\u03b3\u03bf\u03c2\/\u0395\u03c1\u03b5\u03c5\u03bd\u03ae\u03c4\u03c1\u03b9\u03b1<\/em><\/p>\n\n\n\n<p><em>\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u00a0 \u039a\u03ad\u03bd\u03c4\u03c1\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u0399\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7<\/em><\/p>\n\n\n\n<p><em>\u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u039b\u03b5\u03bc\u03b5\u03c3\u03bf\u03cd (UoL) &#8211; UOL Centre for DEI<\/em><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03be\u03af\u03b5\u03c2,&nbsp; \u03b8\u03b5\u03c3\u03bc\u03bf\u03af, \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03ae\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03b8\u03b9\u03bc\u03b1 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b9\u03c3\u03c4\u03cc. \u0397 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03bf,\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c1\u03c1\u03c5\u03b8\u03bc\u03af\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":35926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[124],"tags":[],"publication_author":[],"publication_year":[],"class_list":["post-35923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg.avif","spectra_custom_meta":{"_edit_lock":["1721657345:17"],"classic-editor-remember":["block-editor"],"_thumbnail_id":["35926"],"_seopress_robots_primary_cat":[""],"_seopress_titles_title":[""],"_seopress_titles_desc":[""],"_uag_custom_page_level_css":[""],"ast-site-content-layout":["default"],"theme-transparent-header-meta":[""],"adv-header-id-meta":[""],"stick-header-meta":[""],"astra-migrate-meta-layouts":["set"],"footnotes":[""],"_eael_post_view_count":["1514"],"_edit_last":["17"],"p_has_form":["0"],"_p_has_form":["field_64f85b6b4ec7f"],"_wp_page_template":["default"],"_wp_old_date":["2024-07-21"],"_uag_css_file_name":["uag-css-35923.css"],"_elementor_page_assets":["a:0:{}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:14:\"core\/paragraph\";i:1;s:10:\"core\/image\";i:2;s:9:\"core\/list\";i:3;s:14:\"core\/list-item\";i:4;s:15:\"core\/media-text\";i:5;s:11:\"core\/search\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775297506\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg.avif",1500,1000,false],"thumbnail":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg-150x150.avif",150,150,true],"medium":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg-300x200.avif",300,200,true],"medium_large":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg-768x512.avif",768,512,true],"large":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg-1024x683.avif",1024,683,true],"1536x1536":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg.avif",1500,1000,false],"2048x2048":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg.avif",1500,1000,false],"trp-custom-language-flag":["https:\/\/www.uol.ac.cy\/wp-content\/uploads\/2024\/07\/90180-1-jpg-18x12.avif",18,12,true]},"uagb_author_info":{"display_name":"p.efstathiou@uol.ac.cy","author_link":"https:\/\/www.uol.ac.cy\/en\/author\/p-efstathiouuol-ac-cy\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0391\u03be\u03af\u03b5\u03c2,&nbsp; \u03b8\u03b5\u03c3\u03bc\u03bf\u03af, \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03ae\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03b8\u03b9\u03bc\u03b1 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b9\u03c3\u03c4\u03cc. \u0397 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03bf,\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c1\u03c1\u03c5\u03b8\u03bc\u03af\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.&hellip;","jetpack_shortlink":"https:\/\/wp.me\/peAODB-9lp","publishpress_future_action":{"enabled":false,"date":"2026-04-11 19:50:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/posts\/35923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/comments?post=35923"}],"version-history":[{"count":0,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/posts\/35923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/media\/35926"}],"wp:attachment":[{"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/media?parent=35923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/categories?post=35923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/tags?post=35923"},{"taxonomy":"publication_author","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/publication_author?post=35923"},{"taxonomy":"publication_year","embeddable":true,"href":"https:\/\/www.uol.ac.cy\/en\/wp-json\/wp\/v2\/publication_year?post=35923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}