BA111 – Communication Skills

Bachelor of Business Administration

Core Course

BA111 – Communication Skills

Course Unit Code: BA111

Type Of Unit: Core

Level of Course Unit: First cycle

Year of Study: First year

Semester: Second

Number of ECTS Credits: 7.5

Class Contact Hours: 36

Mode of Delivery

Face to Face

Prerequisites

None

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The objective of this course is to expose students to best practices, enabling them to apply and develop advanced communication and negotiation skills. The communication skills part of the course aims to improve students’ ability to articulate their thoughts and communicate effectively in a variety of social, professional and business environments. The negotiation skills part of the course aims to improve participants’ knowledge of basic concepts relevant to the analysis and understanding of strategies, tactics, and issues in a variety of negotiating situations. Areas to be covered include (i) types of negotiating situations (ii)the seven common errors that negotiators make (iii)the art of bargaining and negotiating with employees, suppliers, customers and other shareholders.

Learning Outcomes

  • Demonstrate advanced verbal and non-verbal communication skills essential in culturally diverse and individually differential settings.
  • Demonstrate active listening and observational skills
  • Demonstrate constructive feedback skills
  • Plan, prepare and deliver an effective business presentation.
  • Identify and strategically handle a conflict
  • Point value and opportunities for mutual gains using negotiations
  • Build understanding, trust and collaboration

Course Features

Planned learning activities and teaching methods
Lectures; in-class discussions and debates; team work; presentations; peer evaluation; peer-to-peer instruction; questionnaire analysis; networking activities; “live” project.

Assessment methods and criteria
15% Individual presentation – assessed by Peers
15% Assessment of peers – written comments assessed by instructor
70% Individual assignment

Language of Instruction
English

Work Placement(s)
Not applicable

Readings

Recommended or required reading

Textbooks:

1. Mullins, L.J. (2007). Management & Organisational Behaviour,
Chapter 6, (8th ed.).Harlow, England: FT Prentice Hall, Pearson Education Ltd

2. Fisher,Roger, W. William Ury, and Bruce Patton. Getting to Yes. 2nd ed. New York, NY: Penguin, 1991. ISBN: 0140157352

3. Crucial Conversations Tools for Talking When Stakes are High, September 11, 2013, By Stephanie Mooney

Further reading:

4. Back, K. (2005). Assertiveness at work. London: McGraw-Hill

5. Jay, R. (2003). How to write proposals & reports that get results. Harlow, England: Pearson Business

5. Maude, B (2011). Managing Cross-Cultural Communication. Principles and Practice, Basingstoke, England: Palgrave Macmillan,

6. Oliver, R. & Janni, N. (2004). Peak performance presentations. London: Spiro Press

7. Patterson, K. et al (2002). Crucial Conversations: tools for talking when stakes are high. New York: McGraw Hill

8. Rodenburg, P. (2007). Presence. London: Penguin

9. Seligman,M.E.P. (2006). Learned Optimism New York: Vintage Videos:

10. Cuddy. A. (2012) Your Body Language Shapes Who You Are

Videos:

11.

 

12. Duarte,N. (2010) The Secret Structure of Great Talks

 

13. Pease, A. (2012) Body Language

 

14. MITOPENCOURSEWARE: http://ocw.mit.edu/courses/find-by-topic/