BA221 – Innovation & Entrepreneurship

Bachelor of Business Administration

Core Course

BA221 – Innovation & Entrepreneurship

Course Unit Code: BA221

Type Of Unit: Core

Level of Course Unit: First cycle

Year of Study: Second year

Semester: Fourth

Number of ECTS Credits: 7.5

Class Contact Hours: 36

Mode of Delivery

Face to Face

Prerequisites

None

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The objective of this course is to provide participants with an understanding of how entrepreneurship and innovation can be managed effectively within organizations in order to defend against, leverage or even create change. The key areas to be covered are (i) a framework of strategic innovation that links firm capabilities with market and technology changes (ii) organizational designs that cultivate learning and foster entrepreneurship and innovation (iii) ways of building internal and external linkages to improve the organization’s competencies and their ability to commercialize innovation (iv) the discipline of creating innovative new firms. Learn how to promote innovation and entrepreneurship in organizations by influencing the key “pillars” of innovation.

Learning Outcomes

  • Recognize why organizations fail to innovate.
  • Get exposed to models adopted by innovative organizations.
  • Know how to use tools and techniques for analyzing the external environment for signals.
  • Know how to identify core competencies in the organization and employ them to innovate.
  • Recognize the key facilitators of innovation in an organization and be able to design an innovative organization.
  • Know how entrepreneurship can be cultivated in large organizations and maintained is smaller growing companies.

Planned learning activities and teaching methods
Lectures, case method, class discussion, syndicate group work, class presentations, role-play, ethical dilemma simulation.

Assessment methods and criteria
20% Class participation (including written class quiz)
80% In-class examination

Language of Instruction
English

Work Placement(s)
Not applicable

Course Features

Readings

Recommended or required reading

1. Tushman, M. and C. O’Reilly (2002). Winning through innovation. Boston Mass., Harvard Business School Press

2. Tidd, J., J. Bessant and K. Pavitt (2001). Managing innovation. Chichester, Wiley

3. Christensen, C. (2003). The innovator’s dilemma. Cambridge, Mass., Harvard Business School Press.

 

4. Chesbrough, H. (2003). Open innovation. Boston Mass., Harvard Business School Press

5. Kirby, D. (2000). Entrepreneurship. London, McGrow Hill.

6. MITOPENCOURSEWARE: http://ocw.mit.edu/courses/find-by-topic/