Core Course
BA361 – Business Strategy
Course Unit Code: BA361
Type Of Unit: Elective
Level of Course Unit: First cycle
Year of Study: Third year
Semester: Sixth
Number of ECTS Credits: 7.5
Class Contact Hours: 36
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
Provide to the students the ability to consider how different environments can be more or less rich in opportunities or hostile, imposing threats and constraints
Learning Outcomes
- Discuss developments in strategic management.
- Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, environmental and legal factors.
- Evaluate the influence of key external factors on an organization’s strategy.
- Evaluate ethical issues arising from the organisation’s interaction with its environment (CIMA Code of Ethics in the context of the implementation of strategic plans).
- Identify key drivers in this macro-environment and use these key drivers to construct alternative scenarios with regard to environmental change.
- Use Porter’s five forces in order to define the attractiveness of industries and sectors and to identify their potential change.
- Identify successful strategic groups, valuable market segments and attractive industries.
- Use these various concepts and techniques in order to recognize threats and opportunities in the market place.
- Analyze the relationship between different aspects of the global business environment.
Course Content
Course Features
Planned learning activities and teaching methods
Lectures, case method, class discussion, syndicate group work, class presentations, role-play, ethical dilemma simulation.
Assessment methods and criteria
20% Class participation (including written class quiz)
30% Group Assignment
50% In-class examination
Language of Instruction
English
Work Placement(s)
Not applicable
Readings
Recommended or required reading
1. Exploring Strategy Text & Cases, G. Johnson, R. Whittington, K. Scholes, FT Prentice Hall, 9th edition.
English (UK) 
Ελληνικά