EC401 – Research Methods
Bachelor of Science in Computing and Business Technologies
Core Course
EC401 – Research Methods
Course Unit Code: EC401
Type Of Unit: Core
Level of Course Unit: First cycle
Year of Study: Fourth year
Semester: On demand
Number of ECTS Credits: 7.5
Class Contact Hours: 36
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The objective of this course is to teach students how to conduct market research assignments that produce business insights and valid / reliable results through the design, development and administration of questionnaires.
Learning Outcomes
- Identify the different types of business problems that can be addressed through market research.
- List the steps involved in the market research process and apply them to solve business problems.
- Identify the different types of research designs and select the appropriate design.
- Explain the type of errors involved in market research and minimize error.
- Identify the different survey methods and select the best method for the problem of study.
- Develop questionnaires that increase response rates and reduce biases.
Course Content
Course Features
Planned learning activities and teaching methods
Lectures; in-class discussion and debates; in-class exercises; problem sets; team work
Assessment methods and criteria
20% Class participation (including written class quizzes) and problem sets
30% Midterm
50% Final Exam
Language of Instruction
English
Readings
Textbooks:
1. Schutt, R. (2020). Understanding the Social World. Research Methods for the 21st Century, 2nd ed.
Optional textbook:
2. Creswell, W. (2018). Research design: Qualitative, quantitative and mixed methods approaches, 5th ed.
3. Greenlaw, S. (2006). Doing Economics: A Guide to Understanding and Carrying out Economic Research.
English (UK) 
Ελληνικά