GD700 – Innovations & Business Models for the Circular Economy

Master of Science in Green and Digital Management

Core Course

GD700 – Innovations & Business Models for the Circular Economy

Course Unit Code: GD700

Type Of Unit: Elective

Level of Course Unit: Second cycle

Year of Study: First/second year

Semester: On demand

Number of ECTS Credits: 6

Class Contact Hours: 28

Mode of Delivery

Face to Face

Prerequisites

None

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A circular economy is an economic system of closed loops in which raw materials, components and products lose their value as little as possible, renewable energy sources are used, and systems thinking is at the core. A circular economy is fundamentally different from a linear economy. To put it simply, in a linear economy we mine raw materials that we process into a product that is thrown away after use. In a circular economy, we close the cycles of all these raw materials. Closing these cycles requires much more than just recycling. It changes the way in which value is created and preserved, how production is made more sustainable and which business models are used. Innovation is at the heart of generating new business models. Innovation is everyone’s business and no matter what is your job position at the company, you are always expected to do better with less. The realisation of the circular economy requires a fundamental systemic change. This new system also requires new business models. In order to apply the various business models, companies need to gain insight into which business model suits the organisation and is promising for the chain. Design thinking has been recognized as a catalyst to move away from the linear economy approaches to the circular economy models. The objective of this course is to introduce students to design thinking to generate novel circular innovation business models. This elective course enhances students’ competence in the area of green management, building upon the concepts and principles introduced in the core course Green Transformation of Businesses and Organizations and in the elective course The Circular Economy & Sustainable Development. The acquired knowledge will enable students to contribute or lead the green transition at their workplace. Learning in this course will be reinforced by practical application opportunities via case studies and current policy reports.

Learning Outcomes

  • Outline the circular innovation principles and how they apply to business.
  • Demonstrate in-depth knowledge of design and system thinking techniques.
  • Apply design thinking techniques to generate novel circular innovation business models and explain the benefits associated with the implementation of circular design.
  • Critically assess the current best practices and understand the challenges associated with the implementation of circular design.

Course Features

Planned learning activities and teaching methods
Lectures; in-class discussion and debates; in-class exercises; problem sets;
team work; case studies, team presentations, interactive online learning via Moodle (quizzes, assignments, forums)

Assessment methods and criteria
10% Class Participation
20% Group Work in class(case studies)
70% Final Assignment

Language of Instruction
English

Work Placement(s)
Not applicable

Readings

Lectures, case studies, reports, and other course materials are available via Moodle.

Recommended reading:

1. Bocken, N. M. P., Bakker, C., & Pauw, I. De. (2015). Product design and business model strategies for a circular economy. In Sustainable Design & Manufacturing Conference, 12-14 April. Seville, Spain.

2. Boons, F., Montalvo, C., Quist, J., & Wagner, M. (2013). Sustainable innovation, business models and economic performance: an overview. Journal of Cleaner Production, 45, 1–8.

3. Business Model Innovation Grid: 8 Strategies and 100 Cases. https://www.vlaanderen-circulair.be/bmix/

4. Jonker, J., & Dentchev, N. (2013). Business Modeling for Sustainability: Identifying five modeling principles and demonstrating their role and function in an explorative case study. In Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship: ECIE 2013. (pp. 340– 346). Academic Conferences Limited.

5. Joyce, Paquin, & Pigneur. (2015). The triple layered business model canvas: a tool to design more sustainable business models.

6. Mentink, B. (2014). Circular business Model Innovation. Technical University Delft.

7. Circular Economy business models explained https://www.boardofinnovation.com/circular-economy-business-models- explained/

8. Knowledge Map – Circular economy (n.d.) https://kenniskaarten.hetgroenebrein.nl/en/knowledge-map-circular- economy/what-is-the-definition-a-circular-economy/

9. Jordan, N. (2020). Eco-Innovation and Digitalisation. Case studies, environmental and policy lessons from EU Member States for the EU Green Deal and the Circular Economy. https://ec.europa.eu/environment/ecoap/about-eco-innovation/policies- matters