Core Course
MB420 – Managerial Economics
Course Unit Code: MB420
Type Of Unit: Core
Level of Course Unit: Second cycle
Year of Study: First/second year
Semester: On demand
Number of ECTS Credits: 6
Class Contact Hours: 28
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The objective of this course is to provide the skills, knowledge and tools to train the students in the economic way of thinking and to apply economic theory to business domestically and internationally.
Learning Outcomes
- Apply economic principles and tools to business and public policy problems.
- Estimate and forecast demand for existing and new products and services.
- Predict the effect of changes in prices, incomes technology and competition on demand and supply of a product and service.
- Assess the effects of changes in government policies, that is fiscal and monetary policies and their effects on the domestic and global environment.
- Analyze the market structure of industries.
Course Content
1. Introduction & overview
2. Analyzing Economic Problems
3. Demand & Supply Analysis
4. Market Forces: Demand
5. Market Forces: Costs and Supply
6. Market Forces: Competitive Markets
7. Market Forces: Monopoly Pricing and Government Policy
8. Revenue Schemes: Price Discrimination
9. Revenue Schemes: Auctions
10. Strategy and Games: Overview
11. Strategy and Games: Cooperation
12. International Trade
13. Macroeconomics
14. Summary & Review
Course Features
Planned learning activities and teaching methods
Lectures; in-class discussion and debates; in-class exercises; experimental exercises; team work; video case studies; presentations; peer evaluations.
Assessment methods and criteria
30% Participation (including class exercises)
70% Final exam
Language of Instruction
English
Work Placement(s)
Not applicable
Readings
Text books:
1. Paul, G. K., Philip, K. & Young, Y. (2006). Managerial economics: economic tools for today’s decision makers (5th ed.). Pearson Prentice Hall
Further reading:
2. Begg, D. e t-al. Economics. McGraw-Hill
3. Downbusch, R., Fischer, S. & Startz, R. Macroeconomics. McGraw-Hill Ferguson, P. et-al. Business Economics. MacMillan
4. Kreps, D. M. (2004). Microeconomics for managers. W. W. Norton & Company
5. Mankiw, N. (2010). Macroeconomics. Worth Publishers
6. Pappas, J. & Hirschey, M. Managerial Economics. Dryden Press Salvatore, D. Managerial Economics. McGraw-Hill
English (UK) 
Ελληνικά