Core Course
MB750 – Planning & Starting a New Business
Course Unit Code: MB750
Type Of Unit: Elective
Level of Course Unit: Second cycle
Year of Study: First / second year
Semester: On demand
Number of ECTS Credits: 6
Class Contact Hours: 28
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The aim of the Starting a New Business module is to offer the opportunity to MBAs to learn the methodology of setting a new business while examining all the legal, financial and managerial aspects for doing so, in an interactive way.
Learning Outcomes
- Transform an idea into a business model using scientifically sound methodologies.
- Examine business practices for start-ups in both national and international levels.
- Identify the basic legislation as well as funding resources available for start-ups.
- Apply in an effective manner business modeling and planning.
- Apply the key tools of business planning.
- Critically evaluate business plans from the perspective of the financier, investor and entrepreneurial manager.
Course Content
Course Features
Planned learning activities and teaching methods
Lectures; in-class discussion and debates; in-class exercises; problem sets; teaching experiments; team work; video case studies.
Assessment methods and criteria
25% Class participation
15% in class oral assessment (questions during the 5 class presentations)
10% Business Communication exercise
40% Group or Individual assignment on Business Plan
10% Group in class Interactive Business Plan
Language of Instruction
English
Work Placement(s)
Not applicable
Readings
Recommended or required reading
Textbooks:
1. Collier, M. Business model formulation – The value proposition. Leuven University, Business Planning Group.
2. Osterwalder, A. & Pigneur. Y. An e-Business Model Ontology for Modeling e-Business
3. Vahlne, J. (1977) The Internationalization process of the firm – a model of knowledge development and increasing foreign market commitments.
4. Vahlne, J. (2003) Business Relationship Learning and commitment in the Internationalization Proces”. Journal of International Entrepreneurship 1, 83- 101.
Journals/articles:
Supply Chain Challenges: Building Relationships. Harvard Business Review, 00178012, Jul2003, Vol. 81, Issue7
A model for the distribution channels planning process of Marcos Fava Neves
How to transform an idea into business (Forbes article)
Company incorporation and structure data.
Complete Business Plan Guided template (For Assignments)
Including: SWOT, Porter 5 forces, PEST analysis, business model and marketing plan explanations. Financial Planning (Chapter 17)
English (UK) 
Ελληνικά