MB890 – Applied Business Research Project

The objective of the course is to write and present an applied business research project that is both academically underpinned and can be defended on sound managerial grounds. The course provides students with guidelines and supervision on competing such as project incorporating various techniques and tools from the MBA program, which are needed to analyze a public or private organization and address a real issue that the organization is facing or provide help to the chosen organization. The course covers the following key topics: Introduction; literature review; situation analysis; research methodology; presentation and analysis of the research data; discussion of findings and results; conclusion. The course also includes an online presentation of the project.