PH1020 – Advanced Qualitative Research Methods

For each of the methodologies discussed, we expect that students will be able to:

1. Demonstrate advanced understanding of qualitative research inquiry and a rich tapestry of qualitative research approaches and related methodologies in business disciplines;
2. Distinguish qualitative methodological approaches –from interpretive to positivist–as well as traditions of qualitative inquiry—ethnography, case study, narrative inquiry, phenomenology, grounded theory, action research,
3. Discuss competently selected problems and issues associated with theory, design, implementation, reporting and publication of qualitative research. Understand how theory informs the analysis in a qualitative research study
4. Competently formulate research problems, conduct literature review and critically assess existing knowledge, and based on that convincingly justify research questions leading to qualitative inquiry;
5. Establish a relation between a research approach (underlying philosophy), research questions and methodological choices in conducting the qualitative inquiry (such as research design, selection of research methods and techniques of data collection and analysis)
6. Advance and deepen skills in managing selected design, data collection, analysis and writing strategies of qualitative research, via exercises and some field experience.
7. Demonstrate in-depth understanding in applying selected qualitative research methods, such as ethnographies and netnographies, historical and document based research, action research, ANT studies, and others;
8. Competently use computer-supported qualitative research such as NVivo
9. Master the critical skills required to write qualitative research articles for publication and other uses of qualitative methods
10. Understand and debate ethical and professional aspects of qualitative research and in particular the relationship between research and practice and between researchers, research field and subjects researched