Elective Course
REM701 – Agency and Real Estate Management
Course Unit Code: REM70
Type Of Unit: Elective for Real Estate Management Concentration
Level of Course Unit: Second cycle
Year of Study: First year
Semester: Second Semester
Number of ECTS Credits: 7.5
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The objective of this course is to provide students with a comprehensive understanding of the principles and practices involved in managing properties and portfolios of properties. In addition, it equips students with the necessary skills in managing real estate processes and agencies.
The course will cover key areas such as property management, real estate marketing, sales, and regulatory frameworks. Students will explore the operational aspects of running a real estate agency, including client relations, contract negotiations, and the ethical responsibilities of real estate professionals.
Learning Outcomes
- Explain the core principles of real estate management and the role of real estate professionals in property markets, including the dynamics of real estate agencies and their client relationships.
- Analyze real estate market conditions to determine accurate property pricing and evaluate factors influencing market trends and property valuations.
- Apply regulatory, planning, and policy frameworks in real estate to ensure compliance with legal standards and government policies during property development and transactions
- Develop effective marketing and sales strategies using innovative tools and techniques to enhance property sales and improve client relationship management
- Implement best practices in property and transaction management to optimize operations, ensure client satisfaction, and achieve organizational objectives
- Demonstrate ethical, transparent, and professional standards required in the real estate industry by applying these principles to maintain integrity in all aspects of real estate practice
- Assess future trends and strategic opportunities in real estate, evaluate the impact of technology and innovation on market dynamics, and conduct due diligence studies to inform real estate acquisition decision
Course Content
- Introduction to Real Estate Management
- Real Estate Market Assessment and Accurate Pricing
- Planning, Regulatory and Policy Framework
- Real Estate Marketing tools and Sales Strategies
- Property Management
- Transaction Management
- Client relationship Management
- Technology and Innovation in Real Estate
- Ethics, Transparency and Professionalism in Real Estate
- Strategic Planning and Future Trends in Real Estate
Course Features
Planned learning activities and teaching methods
Lectures; in-class discussion and debates; in-class exercises; problem sets; team work; video case studies, team presentations, interactive online learning via Moodle (quizzes, assignments, forums)
Assessment methods and criteria
Participation 20%
Project (2000 words) 30%
Examination (2 hours) 50%
Readings
Textbooks:
1.Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
This book covers fundamental marketing concepts and strategies that are essential for developing real estate marketing campaigns.
2.Baker, S. M. (2018). Real Estate Marketing: Strategy, Personal Selling, and Sales Management (2nd ed.). Wiley.
Focuses specifically on real estate marketing tools, techniques, and the sales strategies that work in the property market.
3.Pivar, S. E. (2017). The Real Estate Agent’s Guide to Marketing (3rd ed.). McGraw-Hill.
A practical guide with real-world strategies, emphasizing personal branding and digital marketing for real estate agents.
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