Social Marketing, Social Entrepreneurship and Responsibility

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SOCIAL MARKETING, SOCIAL ENTERPRENEURSHIP AND RESPONSIBILITY

THEMATIC AREA 2

Offered in Greek

Social marketing uses and develops techniques to influence the attitudes, perceptions and behavior of individuals with the aim of wider social benefit. The dynamic and constantly changing society has highlighted the need to use such techniques to find ways to deal with emerging social phenomena and problems, through the change of daily habits, attitudes and opinions or the strengthening of the views and attitudes that already exist, for the benefit of society.

The Thematic Cycle “Social Marketing” consists of three Thematic Units each of which is completed in three 90-minute lectures. Participants who attend a complete series of three 90-minute lectures receive a certificate of attendance.

THEMATIC UNITS

SOCIAL MARKETING – BUSINESS BENEFITS – BEHAVIOURAL CHANGE

Anastasia Kapsali

Kindergarten teacher and sociologist

Addressed to public services and bodies, companies, NGO’s, and students.

Period: TBA
Days & hours: TBA
Cost: 40€ / lecture or 120€ / complete three lecture-seminar

Information / reservation: anastasiak @uol.ac.cy

In modern society, intense reforms and rapid developments, addressing social phenomena and issues are the burning issues not only of the respective governments but also of organizations and businesses. In this dynamic and changing reality, social marketing is the most important tool through which techniques and policies are adopted and used to help solve such phenomena. Organizations and businesses “taking advantage” of the potential of Social Marketing in terms of smoothly changing the behavior of attitudes and prejudices of individuals, a group, or a social whole, are invited to design and implement policies aimed at personal and consequently social well-being, developing Corporate Social Responsibility and Sustainable Development actions.

Upon completion of the seminar, participants will become familiar with basic concepts of Social Marketing and will acquire skills, knowledge, and attitudes to:

Describe the meaning, basic concepts, and practice of Social Marketing
Recognize the value and benefits of using Social Marketing
Recognize the range of stakeholders involved and their role in society
Compare Social Marketing with other forms of marketing
Adopt practices that will lead to the building of culture – around innovation, initiative, and continuous improvement of the company’s image
Convince stakeholders of the choices they need to follow to achieve the target social purpose.

The “Social Marketing – Business Benefits – Behavior Change” seminar is completed in three 90-minute lectures. Participants who attend the complete series of three 90-minute lectures receive a certificate of attendance.

SOCIAL ENTREPRENEURSHIP AND SOCIAL ECONOMY

Ioanna Panayiotou: Biologist, Sustainability Consultant, Trainer

Anastasia Kapsali: Kindergarten Teacher and Sociologist

Addressed to companies, organizations, public services and institutions, companies, NGO’s, and students.

Period: TBA
Days & hours: TBA
Cost: 40€ / lecture or 120€ / complete three lecture-seminar

Information / reservation: anastasiak @uol.ac.cy

Social entrepreneurship and Social Economy in general, is gaining momentum to offer innovative responses to today’s economic, social and environmental challenges, promoting sustainable job creation, social inclusion, social inclusion, equality, improvement of local social services, territorial cohesion, etc. A social enterprise, a vehicle of the social economy, is a business which, instead of generating profits for its owners or partners, has as its primary objective the creation of a positive social impact. The social enterprise is active in the market by providing goods and services in a business and innovative way and uses its profits mainly for social purposes.

Upon completion of the seminar, participants will acquire knowledge and skills as they will recognize:

The concept of Social Entrepreneurship
The concept of Social Economy
The contribution of Social Entrepreneurship and Social Economy to equality, inclusion, and inclusion
The contribution of Social Entrepreneurship and Social Economy to economic, social, and territorial cohesion.

The “Social Entrepreneurship and Social Economy” seminar is completed in three 90-minute lectures. Participants who attend the complete series of three 90-minute lectures receive a certificate of attendance.

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Ioanna Panagiotou

Biologist, Sustainability Consultant, Trainer

Addressed to organizations and businesses.

Period: TBA
Days & hours: TBA
Cost: 40€ / lecture or 120€ / complete three lecture-seminar

Information / reservation: ipanayiotou @uol.ac.cy

Modern businesses are now called upon to act as responsible social citizens. This stems both from European and national legislation and from the expectations of modern customers around the world who have been statistically proven (Dow Jones index for sustainability companies – DJSI http://www.sustainability-indices. com) that they prefer to cooperate with responsible companies that respect people, the law, the environment, and business ethics. Businesses / organizations that consistently demonstrate such responsible behavior evolve into competitive and innovative entities with a loyal and growing customer base, but also with significant financial benefits.

At the end of the seminar, participants will be able to identify the negative impacts of the operation of their Organizations and Businesses and consider measures to mitigate them, contributing to the achievement of the 17 UN Sustainable Development Goals.

They will be able to:

describe what CSR is
indicate what are the axes of CSR
identify who the stakeholders are
list the benefits of implementing and managing CSR.

The “Corporate Social Responsibility (CSR)” seminar concludes with three 90-minute lectures. Participants who attend the complete series of three 90-minute lectures receive a certificate of attendance.