Core Course
BA351 – International Business
Course Unit Code: BA351
Type Of Unit: Core
Level of Course Unit: First cycle
Year of Study: Third year
Semester: Sixth
Number of ECTS Credits: 7.5
Class Contact Hours: 36
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
To develop an understanding of the changing world economy with emphasis on the globalization of competition and the changing nature of the business-government relationship with particular reference to Cyprus and the region. To impart an awareness and knowledge of the different types of international enterprise as well as the methods companies use to access international markets.
Learning Outcomes
- Demonstrate knowledge of the opportunities and issues for companies in International Business.
- Know key features of the broader international and global environment, with particular emphasis on international trends, cultural and economic differences. Also an awareness of the position of Cyprus within the international/global business context.
- Identify specific international business methods and types of enterprise.
- Know entry strategies as well as the practical aspects of exporting.
- Acquire familiarity with the concepts underlying trade and international investment, the changing role of government.
- Know the managerial distinctions and their reasons between different models of international/ global enterprise.
Course Content
Course Features
Planned learning activities and teaching methods
Lectures, case method, class discussion, syndicate group work, class presentations, role-play, ethical dilemma simulation.
Assessment methods and criteria
20% Class participation (including written class quiz)
80% In-class examination
Language of Instruction
English
Work Placement(s)
Not applicable
Readings
Recommended or required reading
1. J.D.Daniels, L.H. Radebaugh, D. P. Sullivan, International Business, Pearson Prentice Hall
2. J. Leontiades, Managing the Global Enterprise, Prentice Hall/Financial Times, ’01 (chps 1-4,8,10).
3. P.A. Samuelson,W.D.Nordhaus, Economics, 14th edition, McGraw-Hill Internatl.pp 660-671
4. Had-Jung Hong and E. Doz, “L’Oreal Masters of Multiculturalism”, HBR, June 2013.
5. D. Devos, “How I did it: Amway’s President on Reniventing the Business to Succeed in China”, HBR, April 2013.
6. D. Arnold, J. Birkinshaw,O. Toulan, “Can Selling be Globalized”, California Management Review, Fall 2001.
7. Cases: The Evolution of a Global Company
English (UK) 
Ελληνικά