GD320 – Digital Business Tools and Digital Business Development

The business world is rapidly digitalizing, breaking down industry barriers and creating new opportunities while destroying long-successful business models. Organisations need to create new business options for the more- connected future of digital ecosystems. Recent research shows that companies that had 50% or more of their revenues from digital ecosystems and understood their end customers better than their average competitor saw 32% higher revenue growth and 27% higher profit margins than their industry averages (Weill & Woerner, 2015). The digital economy is transforming the way people work and the skills they need at work. This represents a major challenge for employers, workers and public authorities. Digital business development refers to an organization’s leverage of digital capabilities and aligned strategic, marketing, and sales activities to approach the market and customers, and enable value-creating growth. The main objectives of this course are to foster data-driven culture and equip students with in-depth knowledge of digital business tools. Students will also learn how to develop business models that support a company’s strategic objectives, be able to integrate appropriate information and other technologies, both existing and emerging, in developing business processes and business models. Learning in this course will be reinforced by practical application opportunities via case studies