Core Course
MB791 – Applied Business Research Project I
Course Unit Code: MB791
Type Of Unit: Core
Level of Course Unit: Second cycle
Year of Study: Second year
Semester: On demand
Number of ECTS Credits: 12
Class Contact Hours: 42
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The objective of this course is to provide students with an analytical framework which will integrate the various techniques and strategically analytical tools required to analyze a public or private business organization and to formulate a strategy.
Learning Outcomes
- Select the appropriate research design for conducting market research and apply them to solve business problems.
- Develop questionnaires that increase response rates, reduce biases and provide useful information for the decision making process.
- Determine competitive advantage and formulate strategy.
- Collect, analyze, and interpret empirical data using appropriate quantitative and qualitative methods.
- Apply tools and concepts associated with strategic analysis in real life situations.
- Effectively integrate knowledge and skills acquired throughout the programme.
Course Content
Course Features
Planned learning activities and teaching methods
Lectures; in-class discussions and debates; in-class exercises and experiential exercises; team work; networking activities; training videos; presentations; interviews; brainstorming; field studies; role play; focus groups; questionnaires; pilot testing.
Assessment methods and criteria
50% Group Business Project
50% Individual Assessment:
10% Class Participation
15% Peer-to-Peer Assessment
15% Individual Assignment
10% Presentation
Language of Instruction
English
Work placement(s)
Not applicable
Readings
Textbook:
Johnson G., Whittington, R., Scholes, K., D, Angwin & P. Regnér (2020). Exploring Strategy: Text and Cases (12th ed.). Prentice Hall.
Further reading:
Aaker, A. David (2005). Strategic Market Management (7th ed.). John Wiley & Son Carpender, M.A. & Sanders, W.G. (2010) Strategic Management (2nd ed.). New Jersey, NJ: P. Prentice-Hall.
Charles W. H. & Arun K. J. (2011). International Business, Competing in the Global Marketplace. McGraw Hill.
Collis, David J. and Michael G. Rukstad. (2008). Can You Say What Your Strategy Is? Harvard Business Review, April, pp. 82-90
Dijksterhuis, Ap; Bos, Maarten W.; van der Leij, Andries; van Baaren, Rick B. (2009). “Predicting Soccer Matches After Unconscious and Conscious Thought as a Function of Expertise”. Psychological Science. 20 (11): 1381–1387.
Gans, S. and S. Stern (2003). The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs. Research Policy 32: 333-350
Gladwell, M. (2007). Blink: The Power of Thinking Without Thinking. Back Bay Books.
Grant, R.M. (2010). Contemporary Strategy Analysis (7th ed.). Blackwell Publishing.
Markides C. (2000). All the Right Moves: A Guide to Crafting Breakthrough Strategy. Boston: Harvard Business School Press.
Markides, C. (2008). Game-Changing Strategies. (1st ed.) Jossey-Bass.
Markides, C. (2021). Organizing for the New Normal: Prepare Your Company for the Journey of Continuous Disruption. (1st ed.) Kogan Page Ltd
Porter, E. M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors (1st ed. – republication with new introduction). New York: Free Press
Porter, E. M. (1996). What is Strategy? Harvard Business Review, 74(6): 61-78. Porter, E. M. (2008). The Five Competitive Forces that Shape Competitive Strategy. Harvard Business Review, 86: 78-93.
Reeves, M. and M. Deimler. (2011) “Adaptability: The New Competitive Advantage,” Harvard Business Review. July
Hill, C. & Jones, G. (2012). Strategic Management Theory: An Integrated Approach (10th ed.). South-Western Cengage Learning.
Hitt, M.A., Ireland, D.R. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness and Globalization (10th ed.). South-Western Cengage Learning
Thompson, A.A., Peteraf, M.A., Gamble, J.E. & Strickland III, A. J. (2012). Crafting and Executing Strategy: Concepts and Readings (18th ed.). McGraw-Hill Irwin.
Underhill, P. (2008). Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond. Simon & Schuster Paperbacks.
Online sources:
www.pearsoned.co.uk/mystrategylab
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