Embedding AI in the design of the creative process
About the project:
AI DeCreate is a Continuing Professional Development (CPD) programme designed to empower professionals in Europe’s Cultural and Creative Sectors and Industries (CCSI) with cutting-edge AI skills. Recognizing the rapid growth of the creative economy and the transformative potential of AI, the programme addresses existing skill gaps while prioritizing ethical, responsible AI deployment. AI DeCreate is delivered in English and structured around hands-on, collaborative learning that meets EIT Label standards for quality, learning outcomes, and industry relevance.
Creative professionals in cultural and creative industries; Entrepreneurs and startups exploring AI-driven innovation; Educators and trainers seeking to integrate AI into learning; Media, design, and cultural heritage experts eager to adopt responsible AI tools.
The project results are the following:
- At least 55 participants enrolled and a minimum of 30 graduates per course, including graduates from EIT RIS regions.
- At least 20 participants will demonstrate entrepreneurial skills, such as launching AI-powered creative projects, products, or startups.
- Learners will gain a strong foundation in ethical and responsible AI practices, ensuring that innovation aligns with human-centered values.
- A 30-hour CPD course combining lectures, micro-learning, workshops, and collaborative projects, serving as a scalable model for future AI education.
- Alignment with the EIT Label standards, ensuring that the course meets strict criteria for quality, learning outcomes, and industry relevance.
- Strengthening the competitiveness and adaptability of Europe’s CCSI by embedding AI into creative workflows.
- Contributing to EU goals of cultural diversity, inclusion, social cohesion, and sustainable growth.
- Establishing the foundation for a long-term AI Academy, with potential for B2B adaptations and consultancy services to expand reach.
Partnership:
UoL Project Team:
Annita Eliade is a Senior Project Officer at the University of Limassol, specializing in education, instructional design, and EU project management. She holds a BA in Early Childhood Education, an MA in Instructional Technology, and an MBA from the University of Cyprus. Before Before entering project management , she worked as a Head Teacher in private education and as a Research Executive in the market research sector. She has managed and supported EU-funded projects under Erasmus+, AMIF, and CERV, focusing on pedagogy, children’s rights, gender equality, and adult education.
Yiannis Theofanous is the Director of the Distance Learning Unit at the University of Limassol. He is an experienced Instructional Designer specializing in e-learning and blended learning environments, with expertise in learning theories and instructional design models. His work focuses on developing interactive and accessible digital learning content, enhancing learner engagement, and ensuring alignment with CYQAA, EQF, and ENQA standards. Yiannis has extensive experience in course development and distance learning programs, including UK-based undergraduate and postgraduate degrees.
funded by:
This deliverable is produced as part of a project supported by the European Institute of Innovation and Technology (EIT) through EIT Culture & Creativity (EIT CC). The contents reflect the views of the author(s) and do not necessarily represent the position of the EIT. The EIT Label certifies the quality of this activity and its alignment with EIT key principles and overarching learning outcomes. The use of the EIT logo and EU emblem follows the EIT Community Brand Book guidelines. Project Number: 25-004-1-029-011
English (UK) 
Ελληνικά