Papers in Refereed Journals

1. Palla, P., Kyriacou, E., & Zarkada, A. (2022). The effect of involvement on attitude formation and strength in the digital domain. In the Special Issue “Digital Technologies in the Light of Covid-19: A changing landscape for Corporate and Marketing Communications” of the Journal of Marketing Communications. DOI: 10.1080/13527266.2022.2154062
2.  Kyriacou, E. & Panigyrakis, G.G. (2020). Organizational culture at a higher education institution: The importance of Internal Marketing. The Journal of Cultural Marketing Strategy, 4(2), 161-171. https://hstalks.com/article/5449/organisational-culture-at-higher-educational-insti/

Chapters in Books

1. Kyriacou, E. (2024) Conceptualization, measurement, and outcomes of Internal Marketing in Higher Education: An overview of the literature. In book entitled “Marketing Solutions to the Challenges of a VUCA Environment” from Springer Proceeding Series in Business and Economics https://link.springer.com/chapter/10.1007/978-3-031-58429-9_10
2. Kyriacou, E. (2018). Augmented and Virtual Reality in Advertising. In Zotos, C.Y. et al (Eds.), Advertising: planning, development, effectiveness (6^th ed., pp. 616–627). Thessaloniki: Studio Press A.E.

Papers in Conferences

1. Palla, P., Kyriacou, E., & Papasolomou, I. (2025, Sep.). The Impact of Increased Website Interactivity on Persuasion and Attitude Strength for Low-Involvement Products. Paper presented at the 18th EuroMed Research Business Institute (EMRBI) Conference, Porto, Portugal, September 10–12, 2025. https://emrbi2025.com/wp-content/uploads/2025/09/euromed2025-book-of-proceedings-2025-09-07.pdf pg. 573
2. Kyriacou, E., & Zarkada, A. (2023, July). Measuring Perceived Internal Marketing and Employee Engagement in Higher Education Institutions. Paper presented in the Global Marketing Conference (GMC) in Seoul, Republic of Korea, July. 20-23, 2023 http://gmcproceedings.net/html/sub3_01.html
3.  Kyriacou, E., & Zarkada, A. (2023, Apr). Communicating the brand promise to internal stakeholders in Higher Education Institutions. Paper presented in the 27^th International Conference in Corporate and Marketing Communications (CMC) in Cranfield, UK, Apr. 3-4, 2023 https://www.researchgate.net/publication/373366091_Communicating_the_brand_promise_to_internal_stakeholders_in_Higher_Education_Institutions
4.  Palla, P., Kyriacou, E., & Zarkada, A. (2022, Apr). The product involvement effect on thought elicitation and attitude strength in the online environment. Paper presented in the 26^th International Conference in Corporate and Marketing Communications (CMC) in Nicosia, Cyprus, Apr. 18-20, 2022. In proceedings, p. 51-64 https://www.unic.ac.cy/cmc2022/wp-content/uploads/sites/33/2022/05/Book-of-Proceedings-CMC2022.pdf
5. Panigyrakis, G., Yerimou, P., & Kyriacou, E. (2021, Apr.) The role of office atmospherics on Enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industry. Paper presented in the online 25^th International Conference in Corporate and Marketing Communications (CMC) in Granada, Spain, Apr. 14-16, 2021. In proceedings, p. 250 https://wpd.ugr.es/~cmc2020/wp-content/uploads/2021/04/CMC-2020-Proceedings.pdf
6. Panigyrakis, G.G. & Kyriacou, E. (2020, Nov). Internal Communication and Internal Marketing aselements of Integrated Marketing Communication (IMC) in Public Universities. Paper presented in the virtual Global Marketing Conference (GMC) at Seoul held at Lotte Hotel Seoul, Seoul, Republic of Korea, Nov. 5-8, 2020. https://doi.org/10.15444/GMC2020.10.08.01
7.  Kyriacou, E., Panigyrakis, G.G., & Papakonstantinou, G.K. (2019, June). Dimensions of Internal Marketing and job satisfaction synergy in a public organization. Paper presented at the
8. European Media Management Association (EMMA) Conference, 7th June 2019, Limassol,Cyprus.
9. Papakonstantinou, G.K., Panigyrakis, Ph., & Kyriacou E. (2019, June). Edward Bernays and Ernest Dichter: the two men who transformed the consuming market. Paper presented at the
10. European Media Management Association (EMMA) Conference, 7^th June 2019, Limassol, Cyprus.
11. Agorou, A., Kallinikou, E., Kyriacou, E*., Miltiadous, K., & Nicolaidou, I. (2018, July). The potential of  augmented reality books to influence reading attitudes of 8-9-year-old children: an exploratory            study. Paper presented at the 10th International Conference of Education and New Learning Technologies, Palma, Spain. https://www.researchgate.net/publication/326715345

*Authors’ names in Alphabetical Order.