HR585 – Qualitative Research
Master of Science in Human Resource Management and Organizational Behavior
Core Course
HR585 – Qualitative Research
Course Unit Code: HR585
Type Of Unit: Core
Level of Course Unit: Second cycle
Year of Study: First/second year
Semester: On demand
Number of ECTS Credits: 3
Class Contact Hours: 14
Mode of Delivery
Face to Face
Prerequisites
None
Course Objectives
The objective of the course is to learn how to conduct qualitative research assignments that produce business insights and reliable results.
Learning Outcomes
- Identify the different methods of qualitative research that can be used to study business issues and solve business problems.
- Select and apply appropriate research methods to solve specific business problems.
- Develop questionnaires that increase response rates and reduce biases.
Course Content
Course Features
Planned learning activities and teaching methods
Lecture and discussion of key concepts and theories Case study discussions and presentations
Short class exercises
Assessment methods and criteria
10% Class participation
50% Group Project
40% Individual Assignment
Language of Instruction
English
Work placement(s)
Not applicable
Readings
Books:
No textbook is required for this class
Readings: (more readings will be uploaded on Moodle)
1. Cavusgil, Tamer et al (2009). Conducting Market Research for International Business. Chapter 6. Harvard Business Publishing
2. Harvard Business School Press (2006) Marketer’s Toolkit: The 10 Strategies You Need to Succeed. Chapter 3.
3. Fairfax County (2012). Survey Questionnaire Design, August
English (UK) 
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