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BA411 – Starting a New Business

Bachelor of Business Administration

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Core Course

BA411 – Starting a New Business

Course Unit Code: BA411

Type Of Unit: Core

Level of Course Unit: First cycle

Year of Study: Fourth year

Semester: Seventh

Number of ECTS Credits: 7.5

Class Contact Hours: 36

Mode of Delivery

Face to Face

Prerequisites

None

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The aim of the module is to offer the opportunity to apply in practice key business financial tools, strategic entrepreneurial management techniques. More specifically, they will undertake a feasibility study through the design and implementation of experiential market researching activity for a new venture (either in the entrepreneurial or intrapreneurial context); for the strategic development- diversification of an existing company — perhaps pursing accelerated organic growth. Students will develop hands-on experience in terms of the formulation, presentation, and promotion — to potential investors/financiers – of a real business plan proposal.

Learning Outcomes

  • Outline the entrepreneurial map.
  • Know the art of creative entrepreneurial thinking and innovation management.
  • Apply the various dimensions of the new venture funding process – bootstrapping finance, private equity-VC etc.
  • Know the key tools of the business planning – marketing research, formulating convincingly business plan proposals, undertaking feasibility -financial analysis etc.
  • Develop insightful knowledge and practical skills about entrepreneurial business planning skills i.e. market research, communication, presentation, networking skills etc.
  • Register a company and carry out all practical steps necessary to start a business.
  • Critically evaluate business plans from the perspective of the financier, investor, entrepreneurial manager and service provider/support agencies.

Course Features

Planned learning activities and teaching methods
Lectures, case method, class discussion, syndicate group work, class presentations, role-play, ethical dilemma simulation.

Assessment methods and criteria
20% Class participation (including written class quiz)
80% In-class examination

Language of Instruction
English

Work Placement(s)
Not applicable

Readings

Recommended or required reading

1. Birley and Muzyka (1999) Mastering Entrepreneurship, FT Pitmans Publishing

2. J. Timmons(1999) New Venture Creation- Entrepreneurship , Mcgraw-Hill

3. Burns, P. (2001) Entrepreneurship and Small Business Palgrave

4. Hisrich and Peters (1998) Entrepreneurship, Irwin/McGraw-Hill

5. Longenecker (2000) Small Business Management, South Western Publishing

 

6. Sahlman & Stevenson (1992) The Entrepreneurial Venture, HBS Series

7. Molian, D. and Leleux, B. (eds) (1997) European Casebook on Entrepreneurship and New Ventures Prentice Hall

8. PA Whickham (2001) Strategic Entrepreneurship 2nd Edition. Pearson

 WEB RESOURCES: http://www.bplans.org.uk/

Call Center

CYPRUS

GREECE

INTERNATIONAL

Request Information Request Information ⟶

Informed Consent Form

Dear Participant,

You are invited to participate in a survey as part of the DiFiCy – Digital Transformation and FinTech: Shaping Cyprus’s Economy research project which is implemented by the University of Limassol, PwC Cyprus and Unity Growth Limited.

The project is co-funded by the European Union within the framework of the Cohesion Policy Programme “THALIA 2021-2027” through the Research and Innovation Foundation (RIF) in Cyprus [Pr. number: EXCELLENCE/0524/0568].

The study has been approved by the National Bioethics Committee of Cyprus (Approval no.: EEBK EΠ 2025.01.19 )

This project explores digital transformation and FinTech adoption in Cyprus, with a particular focus on SMEs and the broader business ecosystem. It uses a mixed-methods research design, combining survey data with interviews and case study evidence to generate evidence-based insights for policymakers and businesses.

Before deciding whether to participate, please read the following information carefully.

Purpose of Participation

The purpose of this research is to better understand the drivers, challenges, and impacts of digital transformation and FinTech adoption in Cyprus. The findings aim to support evidence-based policymaking, strengthen business practices, and contribute to innovation and economic development.

Your participation involves the following:

Completion of this survey, which takes approximately 15 minutes.

Invitation to take part in an optional interview.

Contribution to a case study or discussion session at a later stage.

Your participation is entirely voluntary, and you are free to decline or withdraw at any time without any consequences.

If you wish to withdraw from the study after submitting your responses, you may do so by contacting the Project Coordinator.

Data Confidentiality and Usage

All data collected will be handled in strict accordance with the General Data Protection Regulation (GDPR) and Cyprus Data Protection Law (125(I)/2018).

Your data will be treated confidentially, pseudonymised and anonymised, and no personally identifiable information will be disclosed. Data will be securely stored and accessed only by authorised members of the research team. In some cases, qualitative data may be processed using machine learning techniques, such as keyword identification or pattern detection, strictly to support analysis; however, all interpretation and conclusions will be made by the researchers.

Aggregated and anonymised findings derived from the data (e.g., statistical summaries, graphs, and thematic insights) may be used for dissemination activities, including scientific publications, policy reports, infographics, and training materials. These outputs will not contain any information that could directly or indirectly identify participants or their organisations.

Anonymised data may be shared publicly after a 24-month embargo period, while raw or sensitive data will not be publicly available. Access to raw or sensitive data will be granted only upon justified request and consortium approval.

Your participation in this study does not involve any risks.

On the contrary, your contribution may help improve digital and FinTech policies, support SME development and innovation strategies, and enhance the overall business environment in Cyprus.

Contact Information

If you have any questions, concerns, withdraw requests or complaints, please contact the Project Coordinator, Dr. Snezana Eminidou. Please include “DiFiCy Survey” in the subject line.

Email: snezana@uol.ac.cy

Phone number: +357 22462228

Partnership:

Thank you for your valuable contribution to this research.

The project is co-funded by the EU within the framework of the Cohesion Policy Programme “THALIA 2021-2027” through the Research and Innovation Foundation. [Pr. no. EXCELLENCE/0524/0568]. The content reflects the views of the author(s) only. The European Commission and the Managing Authority of THALIA 2021–2027 cannot be held responsible for any use which may be made of the information contained therein.