Building a Strong Organizational Brand from Within:The Role of Internal Marketing and Employee Experience

In today’s competitive business environment, a strong organizational brand is not only built externally but cultivated internally. Internal marketing and employee experience play a critical role in shaping company culture, driving engagement, and reinforcing brand identity.

This webinar will explore how organizations can align internal practices with brand values, enhance employee experience, and ultimately build a more authentic and resilient organizational brand.

The session will begin with a presentation on the main topic, followed by a moderated roundtable discussion with invited professionals, and will conclude with an open Q&A session.

Participants will have the opportunity to explore:

• The Importance of Internal Marketing in Modern Organizations
• Employee Experience as a Driver of Brand Strength
• Aligning Organizational Culture with Brand Identity
• Leadership’s Role in Shaping Internal Brand Perception
• Best Practices from Industry Experts
• Building Sustainable and People-Centered Organizations

🎤 Speaker

Dr Evdoxia Kyriacou

Director of the MSc in HRM and Organizational Behavior, Department of Management

👥 Roundtable Discussion with

• Elena Aristidou
  Senior Manager, People and Culture, Grant Thornton Cyprus
• Irene Demetriou
  CEO, FamigliaEight and Founder of BrandRoom/BoardRoom
• Elena Socratous
  Quality and Processes Senior Manager, Medochemie Ltd
• Dr Xenia Tsolaki Metaxa
  Founder and Academic Director at XTMPI (Xenia Tsolaki Metaxa Private Institute)
• Monica Potsou
  HR Manager (Regional), P&O Maritime

💬 Live Q&A

An interactive Q&A session will give participants the opportunity to engage directly with the speaker and panelists.

🎓 Certificate of Attendance

All participants will receive a certificate of attendance upon completion of the webinar.