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Strategic Thinking in Economics

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Webinar Description
Date 6 July 2026
Time 18:00–19:30
Register for the Webinar ⟶ Join via Microsoft Teams ⟶

Webinar Description

Every day, individuals, businesses, and governments make decisions that affect others and are influenced by the choices of those around them. Understanding how people think strategically is at the heart of economics and provides valuable insights into competition, cooperation, negotiation, and decision-making in both personal and professional life.

This webinar will introduce participants to the fascinating world of strategic thinking through key concepts from game theory and economics. Using intuitive examples and real-world applications, the session will explore how individuals and organizations make decisions in situations where outcomes depend not only on their own actions but also on the actions of others.

The webinar will feature Dr Efthymios Lykopoulos, who will present the main concepts of strategic thinking in economics, including cooperation, competition, coordination, and signaling, demonstrating how these ideas help explain behavior in markets, business, politics, and everyday life.

The second part of the webinar will be delivered by Dr Snezana Eminidou, Director of the BSc in Economics at the University of Limassol. Dr Eminidou will discuss the evolving nature of economics in the digital era and introduce the University’s innovative undergraduate programme to prepare students for the challenges and opportunities of the modern economy.

Dr. Lykopoulos is a Lecturer in Economics and Quantitative Methods at the University of Limassol. He holds a PhD in Economics from the University of Cyprus. His work examines how incentives, information, and market structure shape individual and firm behavior. He teaches microeconomics, statistics, quantitative methods, and game theory across undergraduate and MBA programs.

Dr Eminidou holds a PhD in Economics from the University of Cyprus and serves as Vice Chair of the Department of Economics and Finance at the University of Limassol. Her research focuses on macroeconomics, monetary economics, international finance, and digital economics, with particular emphasis on how digitalization is transforming economic behaviour and decision-making processes. She is currently the Principal Investigator of the DiFiCy Project, which examines how digital transformation and financial technologies are reshaping the competitiveness and productivity of small and medium-sized enterprises in Cyprus.

Key Topics

  • Strategic thinking and decision-making in economics
  • The Prisoner’s Dilemma
  • Coordination and focal points
  • Repeated games and cooperation
  • Signaling and information
  • Strategic behaviour in business and everyday life
  • The role of economics in everyday life
  • Careers and opportunities in economics

Live Q&A and Certificate of Attendance

The webinar will conclude with a live Q&A session, providing participants with the opportunity to engage directly with the speakers and ask questions about economics, strategic thinking, career opportunities, and university studies.

Participants who attend the webinar will receive a Certificate of Attendance.

Who Should Attend?

This webinar is open to prospective students, current students, parents, graduates, and anyone interested in understanding how strategic thinking shapes economic decisions, business outcomes, and success in an increasingly digital economy.

Register for the Webinar ⟶ Join via Microsoft Teams ⟶

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Informed Consent Form

Dear Participant,

You are invited to participate in a survey as part of the DiFiCy – Digital Transformation and FinTech: Shaping Cyprus’s Economy research project which is implemented by the University of Limassol, PwC Cyprus and Unity Growth Limited.

The project is co-funded by the European Union within the framework of the Cohesion Policy Programme “THALIA 2021-2027” through the Research and Innovation Foundation (RIF) in Cyprus [Pr. number: EXCELLENCE/0524/0568].

The study has been approved by the National Bioethics Committee of Cyprus (Approval no.: EEBK EΠ 2025.01.19 )

This project explores digital transformation and FinTech adoption in Cyprus, with a particular focus on SMEs and the broader business ecosystem. It uses a mixed-methods research design, combining survey data with interviews and case study evidence to generate evidence-based insights for policymakers and businesses.

Before deciding whether to participate, please read the following information carefully.

Purpose of Participation

The purpose of this research is to better understand the drivers, challenges, and impacts of digital transformation and FinTech adoption in Cyprus. The findings aim to support evidence-based policymaking, strengthen business practices, and contribute to innovation and economic development.

Your participation involves the following:

Completion of this survey, which takes approximately 15 minutes.

Invitation to take part in an optional interview.

Contribution to a case study or discussion session at a later stage.

Your participation is entirely voluntary, and you are free to decline or withdraw at any time without any consequences.

If you wish to withdraw from the study after submitting your responses, you may do so by contacting the Project Coordinator.

Data Confidentiality and Usage

All data collected will be handled in strict accordance with the General Data Protection Regulation (GDPR) and Cyprus Data Protection Law (125(I)/2018).

Your data will be treated confidentially, pseudonymised and anonymised, and no personally identifiable information will be disclosed. Data will be securely stored and accessed only by authorised members of the research team. In some cases, qualitative data may be processed using machine learning techniques, such as keyword identification or pattern detection, strictly to support analysis; however, all interpretation and conclusions will be made by the researchers.

Aggregated and anonymised findings derived from the data (e.g., statistical summaries, graphs, and thematic insights) may be used for dissemination activities, including scientific publications, policy reports, infographics, and training materials. These outputs will not contain any information that could directly or indirectly identify participants or their organisations.

Anonymised data may be shared publicly after a 24-month embargo period, while raw or sensitive data will not be publicly available. Access to raw or sensitive data will be granted only upon justified request and consortium approval.

Your participation in this study does not involve any risks.

On the contrary, your contribution may help improve digital and FinTech policies, support SME development and innovation strategies, and enhance the overall business environment in Cyprus.

Contact Information

If you have any questions, concerns, withdraw requests or complaints, please contact the Project Coordinator, Dr. Snezana Eminidou. Please include “DiFiCy Survey” in the subject line.

Email: snezana@uol.ac.cy

Phone number: +357 22462228

Partnership:

Thank you for your valuable contribution to this research.

The project is co-funded by the EU within the framework of the Cohesion Policy Programme “THALIA 2021-2027” through the Research and Innovation Foundation. [Pr. no. EXCELLENCE/0524/0568]. The content reflects the views of the author(s) only. The European Commission and the Managing Authority of THALIA 2021–2027 cannot be held responsible for any use which may be made of the information contained therein.